Essays on Comparison and Analysis between Seek Ltd and IKEA Case Study

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The paper "Comparison and Analysis between Seek Ltd and IKEA" is a perfect example of a business case study. The global economy is modeled such that there is a bigger diverse demand for products ranging from household goods to services. While there are a number of producers who are willing to meet this demand, the rate at which the demand is becoming diverse is so high that we can confidently state that there is an unlimited possibility in what customers want. The nature of market segmentation is that it keeps getting diverse so that each and every segment grows a new demand based on their needs.

This means that opportunities abound for any company that is ready to satisfy these demands. Even more satisfying for customers is the fact that more and more companies are getting involved, so much so that the competition is bringing down prices of goods and services alike. The furniture industry has a great number of opportunities right across the world. Each and every country has a characteristic demand for certain goods, based on what is preferred within each of these countries.

This means that companies that deal in furniture have an endless opportunity to deliver all over the world. However, there are challenges with various areas in this industry just like any other. Logistics and market research may be just but a few examples of challenges that may need to be addressed since good market research is the best way to find out what each segment needs, and how this need can be satiated. IKEA is a world-renowned company that deals with making and delivering furniture to various customers in various countries across the globe.

More often than not, and in the global scene, it uses various channels of distribution to reach respective customers. Originally founded in Sweden, it also supplies other appliances that are mostly used in the home setting, though can as well be used in other areas where they are needed. IKEA Having started off as a furniture sales outlet in Sweden around 1943, IKEA expanded to countries like Denmark and afterward, other jurisdictions that appeared to favor its market.


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