Essays on Nelson Wine Company Socio-Cultural Environment Case Study

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The paper 'Nelson Wine Company Socio-Cultural Environment" is a good example of a management case study. Nelson Wine Company as the name is a producer of wine-based in Australia. The company has been operative since 1993 and has grown in size and volume due to the sheer quality of wine being produced by the company (NelsonWine, 2012). The company also looks towards producing different varieties of wine which has helped them to ensure that they are able to tap different segments of the customers. The company has looked towards ensuring that they select a wine that has to be manufactured based on quality and taste, providing the required training to the staff so that they are able to ensure consistency in taste and quality while producing wine, and having elegant glasses and utensils so that the people who consume the wine are able to see the difference between the services of Nelson Wine Company and other wine company. Nelson Wine Company has chosen Greece as a destination for expanding their business.

This is primarily on the fact that the climate of Greece and the culture suits the consumption of wine.

The fact that there are many wine producers and suppliers in Greece and people look towards special taste and services makes it a very lucrative destination. This will ensure that Nelson Wine Company is able to cater to a market where there is already a demand for wine and being able to provide quality wine and proper services will act as a path through which the business can be grown (Hannan, 2011). Nelson Wine Company while looking towards expanding its business in Greece will look towards exporting its wine to Greece. This will require that the Nelson Wine Company looks towards developing the supply chain network.

To ensure maximum efficiency and quick service delivery standards Nelson Wine Company has to look towards using the present distribution network and also develop new channel partners. This will involve engaging in an agreement with dealers and suppliers and looking towards developing the supply chain network which will help to maximize the reach and ensure that Nelson Wine Company is able to circulate their wine too far off places (Thompson & Strickland, 1999).

Nelson Wine Company also has to ensure that they use the required technology to keep track of the market movements and needs of the market. This will help them to prepare strategies through which the business will be able to ensure that better strategies based on the market is developed and will help to provide the necessary fundamentals through which the entire business is able to highlight long term growth and prosperity 2.0 Political Environment 2.1 Government Stability: Greece has a democratic form of government where people elect their leader.

The total number of seats in the parliament in 300 out of which the ruling party has to have a minimum of 151 seats. Elections are held every 5 years and the form of government is stable which will ensure that Nelson Wine Company will be able to ensure that the rules and regulations that the government develops will be given sufficient time to be implemented (Binkley, 2006) 2.2. Government Contribution: The government has looked towards framing policies that ensure the maximum opportunity for growth and has framed policies that allow overall growth.

The government has also looked towards ensuring that they are able to open the economies and have ensured that the overall development of the economy is possible. The government has also ensured that a free trade agreement is developed between Greece & Australia which is impact positively and helps to ensure that the business is carried out effectively. In addition to it, the government of both countries has also acted positively in making changes in the political and legal environment so that developments can take place in the business sector.

References

Buckstein, J. 2010. Savvy Shoppers in a Brave New World. Bottom Line, 26(4), p. 28.

Binkley, J. 2006. The effect of demographic, economic, and nutrition factors on the frequency of food away from home. Journal of Consumer Affairs. 40, pp. 372-391.

Bristow, D. and Frankwick, G. 1994. Product manager influences tactics in marketing strategy development and implementation. Journal of Strategic Marketing, 2 (3), 132-147

Gamble, J. E., & Thompson, Jr., A. A. 2011. Essentials of Strategic Management. New York: McGraw-Hill Irvin.

Hannan, M. T. 2011. Organizational Analysis. Encyclopedia Britannica

Monsivais, P. & Drewnowski, A. 2007. The rising cost of low-energy density foods. Journal of the American Dietetic Association. 107, pp. 2071-2076

Thompson, Jr., A. A., & Strickland, A. 1999. Strategic Management (11 ed.). Mcgraw-Hill

World Bank. 2010. Global Economic Prospects: Fiscal Headwinds and Recovery. World Bank

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