Essays on Individual Situation Analysis for MacDonalds Case Study

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The paper 'Individual Situation Analysis for MacDonald’ s" is a good example of a marketing case study. A situation in terms of business may refer to the general context that a business organisation is operating. A situation analysis therefore defines and illustrates the general environmental state of a business. As mentioned by Armstrong (1996), critical knowledge and context for planning are provided by the situational analysis as it describes the financial and operating conditions, the competitive position of an organization as well as the prevailing conditions of the internal and external factors.

The main component of situational analysis often involves the conduction of SWOT analysis. SWOT is standardised acronym referring to the strengths, weaknesses, opportunities and threats of a business organisation. The essence of SWOT analysis in a business establishment a business planning context, the full awareness of situation analysis is vital for managers to conduct and evaluate courses of sound effective decision-making to have good planning. Situation analysis, therefore, calls for comprehensive identification of the elements in the business environment, the understanding of their meaning as well as the projection of their worth into the current and future growth of the business.

Situation analysis may therefore be defined as a critical business process that examines its situation, elements and relations that are intended to provide excellent situational awareness for a business organisation management. It develops business hypotheses in regard to business events and entities, estimates the business organisational intentions and structures of threat entities by assessing the potential dangers and the risk levels posed by various threats (Munk, 1998). According to Hill and Westbrook (1997), SWOT analysis is a method of carrying out strategic planning as it helps in the evaluation of related Strengths, Weaknesses, Opportunities, and Threats (SWOT) in a business or a project that is being undertaken.

It involves the stipulation of the business objectives and complete identification of the factors both internally and externally that are either favour or do no favour business operations and growth (Menon, et al. , 1999).

References

Armstrong, M (1996). Management Processes and Functions, 1996, London

Armstrong. M. (2006). A handbook of Human Resource Management Practice, Kogan Page, London.

Hill, T. & R. Westbrook (1997). "SWOT Analysis: It’s Time for a Product Recall". Long Range Planning 30 (1): 46–52.

Hoovers (2008), Retrieved on 3 October 2011 from

Jobber, (2006), Principles and Practices of Marketing, McGraw-Hill Higher Education.

Love, J.F. (April 1987). "Big Macs, Fries, and Real Estate". Financial Executive (4): pgs 20– 26.

Mason, J.C (1993). “Strategic Alliances: Partnering for Success,” Management Review: 10–15.

McDonalds Annual Report (2008).

Menon, A. et al. (1999). "Antecedents and Consequences of Marketing Strategy Making". Journal of Marketing (American Marketing Association) 63 (2): 18–40.

Michelle, C (1998), “The Intelligentsia,” Business 2.0 (July 1999): 135-136.

Munk, N (1998), “The New Organization Man,” Fortune, 63-74.

Steingraber, F.L (1997). “How to Succeed in the Global Marketplace,” USA Today Magazine (November 1997): 30-31.

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