The paper "Industry Analysis: Events Industry in United Arab Emirate" is a worthy example of an assignment on management. Worldwide, there has been a remarkable growth in the event industry. Even market consists of exhibition and conference services, performance arts venues, party planning, promoters and producers of performance art shows, festivals, trade shows, live music and sport event promotions, and event planning and management (Nair 2015; Dubai City Guide 2016). Other tangible products that are also considered part of the events market include marquee and tent hire, as well as managing software (Dulsco 2013).
The United Arab Emirates (UAE) is one of the countries whose events industry has experienced remarkable growth over the last few years. In 2010, the UAE events industry attracted more than 5 million visitors from different parts of the world (Basit 2016). Accordingly, this has made the industry a multi-million dollar industry providing a variety of event services that include sports entertainment, business events, arts, music festivals, and exhibitions. Because of these, the industry has attracted numerous event management companies both local and foreign that seek to take a slice of the market (Arabian Business 2015).
This report will begin by analyzing the industry structure by assessing the demographic aspects of the industry, including the number of companies, size, geographical spread, and production/visitor and turnover figures. The second part of the report analyzes three key competitors in the industry in terms of their corporate strategies, and their competencies. The report will conclude by highlighting the implications of the findings, the gaps identified, and the opportunities that might need to be exploited. Demography of the Industry Industry Overview The event industry is one of the largest contributors to the UAE’ s GDP and is ranked among the most promising industries.
Event market consists of exhibition and conference services, performance arts venues, party planning, promoters and producers of performance art shows, festivals, trade shows, live music and sport event promotions, and event planning and management.
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