The paper "Meta-Analysis of Samsung Company" is a great example of a marketing case study. Samsung electronics company, a Korea based company, which was once manufacturing that evolved to become a known for exemplary product designs, and this study, therefore, focuses on the journey the company passed through to become what it is at me moment. This research paper, therefore, analyzes how Samsung electronics used design to create a competitive advantage and differentiate itself. Likewise, the paper outlines the steps that the company took on the workers, systems and processes to improve its design capabilities.
Therefore, the Samsung designs and the use of these designs towards realizing the competitive advantage. Samsung like any other company in a business environment that is under the influence for the technological advancement, Samsung has proved its ability to make use of the advantage to produce innovative products that sales faster in the market without comprising cost and on the other hand, keeping the cost of the products at low. Samsung electronics encountered challenges both internally from its facilities and externally from its global partners. as a result, its strategy for innovation relied solely on the technological revolution which comprises of collaborating with the digital technology and improvement of the infrastructure of the company. Objectives of the study To find out the impact of the role of Jong- Yong Yun, the CEO, in the change process. To find out the criteria that Samsung employed to promote diffusion and innovation of ideas in the company. To find out the level to which Samsung is a learning organization. Research questions How significant was the role of Jong- Yong Yun in the change process? What criteria were used by Samsung to promote the diffusion of ideas and innovation in the company? What is the level of Samsung as a learning organization? Significance of the study Many organizations find it difficult to cope up with technological advancement while maintaining their competitive advantage in the market producing innovative products at low cost and without compromising quality.
This research focuses on Samsung Electronics Company and how it managed to cope up with the technological advancement to differentiate itself. The study, therefore, is a key light to the companies who are struggling in the markets that are heavily influenced by technological advancement, the methods they can employ, and the criteria they can use to save their organizations, by emulating Samsung Electronics Company.
For future research, this study will provide the researchers with a foundation for carrying future research on differentiation and companies’ competitive advantage as far as a technological advantage is concerned. Literature review Managers play a vital role in the achievements of an organization they lead. Strategic planning by managers determines the success of an organization. The organizational structure and culture that managers use to run organizations determine the shape and the direction the organization takes.
For the case of Samsung electronics company, the company underwent four strategic changes namely revolution, evolution, reconstruction and adaptation. The changes were either implemented suddenly or overtime which saw the success of the company (Balogun and Hailey, 1999). Reconstruction is the drastic change that is likely characterized by confusion and regardless of a string paradigm shift on the manner an organization does its operations. It is a turnaround situation characterized by the need for a key cost-cutting program and major structural change to deal with the dynamic market conditions and declining financial performance.
Yun, the CEO of Samsung Electronics Company, together with his management team took control of the company by embracing steps that saw Samsung get out of its unstable financial position. As a result, Yun carried a reconstruction which led to about 30,000 employees being laid off (Dempsey et al. 2003). This was considered a major cost-cutting step to get the company out of debt. Also, Yun’ s management team opted to close down some of the Samsung companies thus stopping the production in these companies for a while in order to get rid of the unsold inventory (Dempsey et al.
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Barber, Ben, "South Korea's Troubles Are Blamed on 'Chaebols,’” A Washington Times, December 25, 1997.
Brooke, James, "Samsung Tries to Keep Outgrowing Economic Woes,” An International Herald Tribune, April 28, 2003.
Dempsey, Michael, "Jong-Yong Yun of Samsung Electronics, “A Financial Times, February 4, 2002.
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