Essays on Industry and Company Analysis of Coca-Cola Company Case Study

Download full paperFile format: .doc, available for editing

The paper "Industry and Company Analysis of Coca-Cola Company" is a wonderful example of a case study on management. The company on analysis is called the Coca-Cola bottling company. Data and information will be collected through both the primary and secondary methods. The primary method will entail interviews and observation while the second method will involve the use of available information from the office and website of the company. Some of the challenges encountered are the issue of time. There was a great need for more time to do the analysis and especially in looking through the secondary materials in the offices and website.

The main aim of the report is to determine the success of the Coca-Cola Company both financially and in terms of its competitive advantage. There are threats that may be very challenging to the industry as well as the firms and they must be identified must be dealt with to ensure the production of the company is not affected. Issues like customer shifts in terms of taste must be solved by ensuring that frequently research is done to ensure that their needs are completely taken care of (Finlay, 2000).

The issue of change of technologies will be dealt with in the sense that the manager will be kept updated on the emerging new technologies all over the market to ensure that the company to is using the new technology both for the purposes of impressing the customers and also so as to increase its production. Also, new ways of marketing the company will have to be used. This is for example through the internet, media live adverts, and through exhibitions.

The fear of the introduction of new regulations can be dealt with by ensuring the manager is up to date with the regulation. In addition, he must ensure that, should there be a new regulation on the issues of branding or marking of products is put up, then the company must observe it without any hesitation to avoid getting into problems with the laws enforcer, hence tarnishing the good name of the company (Gottschalk, 2005).


Becker, B. and Huselid, M. 2006. Strategic Human Resource Management: Where do we go from here? Journal of Management, vol. 32, no. 6, pp. 898-926.

Boselie, P., Dietz, G., and Boon, C. 2005. Commonalities and contradictions in HRM and performance research; Human Resource Management Journal, vol. 15, no. 3, pp. 67-94.

Boxall, P. and Purcell, J. 2003. Strategy and Human Resource Management, Basingstoke and New York: Palgrave Macmillan.

Chandler , A. 2002. Management theory and practice. London: Thomson.

David, F. 2002. Strategic management: concepts (9th Ed.). New Jersey: Prentice Hall.

Finlay, P. 2000. Strategic management: an introduction to business and corporate strategy. New York: Pearson Education

Gottschalk, P. 2005. Strategic knowledge management technology. United States: Idea Group Publishing

Henk W. 1998. Building the flexible firm: How to remain competitive. United Kingdom: oxford university press.

Hill, C. & Jones, G. 2007. Strategic Management: An Integrated Approach (8th Ed.). California: Cengage Learning.

Peter, F. 2007. The practice of management. New York: John Wiley & sons.

Salder, P., & Craig, J., 2003. Strategic management (2nd Ed.).London: Kogan Page Publishers.

Thompson, J. & Martin, F., 2005. Strategic management: awareness and change (5th Ed.). California: Cengage Learning EMEA.

Timofeev, V. 2002. National Concepts and Globalization, TRANS; Dec2002, p159, 4p, 4 diagrams. Extracted February 28, 2004 from Business Source Premier at

Weaver, K. 2000. "Attitudes toward Cooperative Strategies: A Cross-Cultural Analysis of Entrepreneurs", Journal of International Business Studies, 31, Fourth Quarter 2000: pp 591-609.

Download full paperFile format: .doc, available for editing
Contact Us