Googles Products and Services and Their Available Markets - Case Study Example

It is mainly a software firm but has ventured into internet services and is behind goods in the market which is in opposition to Google.... Generally, three Google's principal products comprise the search engine google.... It is also mainly a software corporation containing numerous internet-related products.... A number of the significant products are a yahoo search engine, custom-made familiarities like yahoo toolbar, my yahoo, yahoo homepage and yahoo local....

According to him, rival firms normally allocate massive advertising budgets for their products and services, give a high priority to innovation programs, offer excellent services to their clients and give discounts in order to win the race for market share and profitability.... In the face of global competition, search engine providers have been forced to improve as well as expand their search advertising services in order to realize their financial goals.... Organizations such as Microsoft are providing customer-responsive services through innovation....

The company is the pioneer of the Android phone operating system and that Google chrome browser among other products.... They tender an extensive selection of materials for its products through the internet.... To be the most excellent in the searching products....

Marketing strategy focuses on ensuring that a company's products and services meet consumers' needs and developing a profitable and long-term relationship with them.... These two opportunities include investing in the unsaturated smartphone market and to consolidate all its services to become the largest social media platform.... The marketing strategy of Google will be based entirely on communicating the value of its products to the target consumers....

Monopolies may be regional such as is typical of public transportation services, or global.... This is because the search engine industry has evolved to consist of Google as the major supplier with the exclusive power of providing search services within the market.... In conclusion, the paper argues that Google is likely to remain ahead of the competition owing to its high-quality products, innovation as well as pricing strategy Google....