The paper 'Information, Contemporary Technologies and Decision Making - Starbucks Corporation" is a good example of a management case study. Starbucks Corporation is a food and beverage serving store that provides beverages to consumers around the world. As a manager, the papers requires that we identify ways through which collaboration can be used in the stores within Australia to improve decision making in the sales department through collective intelligence. Collaboration is the use of social media and emergent social software that helps people to collaborate or to connect with each other through computer-related technologies to allow communication and to provide an online communication platform.
In the medium-large organizations like Starbucks Corporation, there are some stakeholders who never interact directly such interaction between the shareholders and the employees and that between the shareholders and the customers. The social software allows the stakeholders to connect, cooperate and communicate with each other effectively. The social software includes sites like tags, wiki, blogs smash-ups, social networking and RSS. The key characteristics provided by the social software include persistency, asynchronous, distributive, and structured and open for improvements, criticisms and discussions. Collective intelligence for the sales department of Starbucks Corporation provides leadership, trust and incentives to identify the problem as it allows the collection of information.
The choice in the decision we make at Starbucks Corporation provides the organization with criteria that should be used to evaluate the organizational alternatives and offer different choices to the same processes. The use of collaboration to make choices encourages openness in the organization thus promoting innovation and encouragement of better processes and in the long last promotes growth and better performance.
For Starbucks Corporation to gather intelligence as the in charge of the stores in Australia we have agreed to use social tagging and folksonomy to gather information from the tools that it uses. The social software tools that are usually used by collective intelligence to gather information include forums, social networking, blogs and wikis. Collective intelligence requires the Starbucks Corporation to provide incentives to the public to encourage them to identify the problem or issues at hand and provide information on how they can be improved upon and the problems reduced. Tools to use for each set of users in Starbucks Corporation and contributions expected from them Collaboration is used to provide new designs, intelligence, and implementation of new decisions and to provide choices to the users.
The new designs provide a selection of criteria to be used as well as developing new alternatives of organizational leadership, trust, culture and stakeholders’ incentives. The tools for the implementation of collaboration in an organization range from tags, wikis, blogs, RSS, to smash-ups. The wikis have been constructed so that they can be constructively used by the users who have little or no knowledge in programming.
They provide functions like editing, linking, undoing changes, viewing historical data and formatting to provide better information for Starbucks Corporation. Wikis major contributions in the sales department are that they offer training and induction provide a transfer of information and provide knowledge accumulation to the users. The blog is an abbreviation for Weblog. The blogs provide contributions for Starbucks Corporation as they offer a platform for the individual to express themselves; expert opinion is also provided as well as making announcements, news and journalism options which could be used in the sale department of Starbucks to share crucial information.
Social networking sites form relationships and alliances for Starbucks Corporation through the interactions they provide through the networks. The purpose is that they offer a platform for discussions, chatting and creativity that can be used in the organization.
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