The paper "Distinguishing between Concentration and Competition" is a great example of a Marketing Assignment. Dynamism is a trademark of business. An organization is continuously subjected to various internal and external factors which compel it to keep adjusting in order to sustain. Similarly, the journey of NewsCorp is also full of various strategic changes. This assignment has endeavored to analyze NewsCopr from various perspectives which include industry analysis; internal and external company analysis highlighting its strengths, weaknesses, opportunities, and threats; the analysis of its key segments of viewers across geographies and services offerings; competitor analysis.
The assignment has also laid down some recommendations on the future strategies that NewsCorp can adapt based on the analysis carried out. The NewsCorp was a family business which started in 1923 in Australia, under the leadership of Keith Murdoch. When Rupert Murdoch, took over the business, he established two national magazines, the only national newspaper in Australia and some 20 plus provincial news dailies, within a period of 30 years. These achievements gave the company a strong base to venture out as a global media conglomerate. The given case study puts forward the opportunity to observe and analyze the business strategy or logic of a global media conglomerate from various perspectives.
From one perspective the business logic of NewsCorp’ s strategic development has been considered from the viewpoint of prospective value-adding roles in reaction to the changes occurring in the ambiance in which the company has been performing especially the response to the technological or political changes. The second perspective is here is in consideration of the outlook, principles and consequential plan of the top management running the business.
It is to be emphasized that in the case of NewsCorp, the governing persona of Rupert Murdoch has overwhelmingly influenced NewsCorp’ s strategic development. This analysis has covered a number of issues in exploring Corporate Strategy vis-a-vis the industry, company, consumer and competitive scenario. The recommendations based on the analysis have been provided based on three aspects. The first and foremost is regarding building up the corporate level strategies taking into account the environmental context within which the company has to operate. The second is to emphasize how corporate level principles, ambition, and approach of a leading personality influenced these strategies.
The last is to consider the friction that played between the objective perspective on corporate strategies and the subjective approach indicated by some of Murdoch’ s decisions. One can draw many lessons from this case. However, one of the prominent ones is that the corporate head or the top management can satisfy a range of business logic for the business operations, but not all of these can be considered as rational business logic or in the best interests of the company. The Industry Analysis focuses on Porter's Five Forces Model, which “ includes the threat of new entrants, the relative power of suppliers to the industry, the relative power of buyers (customers) from the industry, and the existence of substitutes. ” (Hubbard, et.
al. 2008) These forces are summarised in relation to the global media industry and the market within which it operates.
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