Essays on Innovation at a Company Case Study

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The paper 'Innovation at a Company' is a wonderful example of a Management Case Study. Innovation is the process in which ideas, products, and other processes are changed or improved to effectively increase the chances of a business or organization succeeding in what it does (Osborne and Brown, 2013). Innovation comes along with better productivity and higher performance whether it is in an individual, business, or an organization. In sectors, for example, in the business sector, innovation involves adjusting to various changes in the marketplace. To be specific, organization innovation entails the implementation of more sophisticated organizational procedures in carrying out various practices, external relations, and organization in your place of work.

This is a process that requires a substantial amount of input and commitment. It involves the progression of translating first what commences as a creative idea into something more beneficial. It is directed and motivated with individual creativity within the organization and moreover, the need to comprehend what motivates creativity and what aids to facilitate it (Osborne and Brown, 2013). Although innovation is mostly about improving the already existing idea into a more efficient one, it is also important to recognize that innovation is not all about bringing up radical ideas, products, or services.

Innovation is a step process to greater achievements and may involve the following key steps. First, an analysis is conducted in order to establish customer needs and competitors (Osborne and Brown, 2013). This step should be able to accommodate new ideas and ought to be adaptive to any arising situations. Secondly, a strategy and a proper responsive plan are formulated and it should focus on innovation as its key aspect.

Lastly, inspirational leadership to motivate and empower innovation with the organization should be in place. This paper will explain how innovation processes are beneficial to DHL Company and also how it manages creativity within them and how the innovations processes have led to their improvement. The paper will also highlight some recommendations that may enhance innovation in DHL Company. DHL Company DHL is a logistics company that offers global delivery services. It is one of the oldest and widespread intercontinental air-express (Rushton and Walter, 2007). It serves more than 70,000 destinations integrated within 227 nations.

It delivers both light and heavy parcels. Some of the destinations that benefit from DHL services include the Middle East, Europe, the United States, and the Pacific Rim countries. DHL has been organized into four operating categories or divisions. These include Mail division, Express division, Global Forwarding Freight division and Supply Chain, division. The Mail division involves the transportation of national and international parcels. In this division, they also promote electronic services regarding mail delivery. It also particularizes in dialogue marketing which involves the provision of customers with online tools in order to ensure that the proper management of customers addresses quality and efficiency in the identification of target groups (Rushton and Walter, 2007). Express division deals with the courier and direct services to consumers in more than 220 nations.

They are regarded as the most widespread network worldwide. Global Forwarding Freight division deals with distributing goods via rail, road, or sea. DHL is considered the number one Freight operators internationally and also are among the chief overland forwarders in Europe. Finally, the Supply Chain division handles contract logistics, managed transport, and provision of storage at various links in the respective supply chains (Rushton and Walter, 2007).

This division also offers resolutions to corporate information and management of information suited to meet the demand of their consumers.


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