The paper "Social Media as the Latest Innovation in Business Organizations" is an outstanding example of business coursework. The invention and development of the internet (web 2.0) created room for more and more innovations. One such innovation that is proliferating at an alarming rate is the social media that has revolutionized the interaction within the business environment. A countless number of research studies have focused on the organizational benefits and disadvantages of social media. Nonetheless, most organizations seeking to belong to the modern global markets strive to make investments in social media, to enjoy its benefits (Kwak et al. , 2010).
The social media is defined as internet-resident technologies that allow the users to create distinctive profiles in the bounded systems, access the profiles of others, share messages and photographs while maintaining the list of other users and organizations within their connections for communication and interaction purposes (Kwak et al. , 2010). Furthermore, social media provide a means of communication amongst organizations and users by allowing them to share user-generated content. The social media exists in different forms; the list is so long that it would take pages.
However, the most common forms of social media include Facebook, Twitter, YouTube, Instagram, and Myspace (Kwak et al. , 2010). Overall, the social media has changed marketing, customer relationship management and interactions of businesses. This paper looks at social media as the latest innovation in business organizations, its different forms and impacts on organizations as well as future recommendations for organizations. Sub-Types of Social Media There are different platforms that are under the collective term: social media. As mentioned earlier, the social media includes platforms such as Facebook, Instagram, YouTube, Myspace and Twitter, where the users have distinct profiles and share user-generated content (Kwak et al. , 2010).
There are millions of users in each of the mentioned social networking platforms, forming online communities that share the same interests. It is noteworthy that these are not subtypes. Instead, there are at least six subtypes of social media. The first and most popular is the social networking services that allow people to interact such as Facebook, LinkedIn, and Whatsapp (Sorokina, 2015). Secondly, there are bookmarking sites that allow one to save and manage links to various sites and resources on the internet such as Delicious and Stumble Upon.
The other one is the social news services that allow users to post news items and allow other users to read and share their opinion such as Reddit and Digg (Berthon et al. , 2012, p. 263; Sorokina, 2015). Still, yet, there are Microblogging sites such as Twitter that allow users to post short updates that are viewable by their followers (Berthon et al. , 2012, p. 263). Furthermore, there are also media sharing platforms such as YouTube, Instagram, Flickr, and Snap Chat that allow the sharing of pictures and video (Sorokina, 2015; Berthon et al. , 2012, p.
263). Lastly, there is also the blog comments and forums that offer online platforms where like-minded individuals hold conversations and comment (Sorokina, 2015). All these subtypes combine to make the social media that has been the talk of the day and center of most discussions in both public and scholarly domains.
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