Essays on Creativity, Innovation and Ideas Assignment

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The paper "Creativity, Innovation and Ideas" is a perfect example of a management assignment.   The term creativity alludes to the creation or harnessing the power of the mind to generate novel ideas on products plans art or sensations. Innovation can be defined as the, needs stability and establishment. It is about changing a common or long-standing process by improving it. The key difference between innovation and creativity is based on focus. In this case, creativity involves unleashing the perspective of the mind when it comes to conceiving new ideas (Amabile, et al. 1996).

The manifestation of these concepts can be in numerous ways, however, the most often one is transforming into something that can be seen, heard and touched. The creative thoughts can also be regarded as thought experiments inside the individual's brain. Innovation is quantifiable, and it is about change and presentation into generally stable frameworks. Innovation is additionally worried about the efforts made in order to make an idea viable. Once an organization manages to identify the unrecognized and unmet needs, it can apply innovation to use its creative resources, come up with a design of a suitable solution, and reap a return on its investment. The following are some other differences Creativity is the nature of intuition for new thoughts and placing them into reality while innovation is the demonstration or executing the inventive thoughts into practice. Creativity is viewed as an inventive technique contrasted with innovation, which is a lucrative procedure. It is possible to measure innovation unlike creativity Another difference is that creativity is connected with the generation of unique and novel ideas while innovation is the introduction of something better into the market. Question 2: outline a creativity  technique  and  describe  its history or background? Brainstorming method This method is taken to be among the best and applied creativity procedures for problem-solving in the business world.

The method involves acquiring a lot of ideas from people within a short period. It can assist in the generation of numerous solutions and ideas for an operational issue like the engineering design procedures. In addition, the method develops a framework that constitutes the original stage in the implementation of numerous other groups based on creative techniques (Amabile, et al. 1996). Brainstorming method background and history started all the way from 1941 when an advertising executive known as Alex Osborn identified that the conventional business meetings held by organizations used to inhibit the generation of new ideas and instead came up with some rules that were designed to help in their stimulation.

The rules that were proposed aimed at giving people mind and action freedom to reveal and spark off novel ideas. The term used was to think up and described the procedure developed, which later came to be referred to as brainstorming.

He described it as a conference method where a group tries to come up with a solution for a certain problem through the accumulation of all the ideas spontaneously. The rules that Alex Osborn was: accommodate large quantities of ideas, no room for criticism ideas, building on each other’ s ideas and encouraging wild and inflated ideas. After generation of these rules, he found out that once the above-stated rules are followed more ideas were being generated were a lot of original ideas rose into a lot of useful ideas.


Amabile, T.M., Conti, R., Coon, H., Lazenby, J. and Herron, M., 1996. Assessing the work environment for creativity. Academy of management journal, 39(5), pp.1154-1184.

Collaros, P.A. and Anderson, L.R., 1969. Effect of perceived expertness upon creativity of members of brainstorming groups. Journal of Applied Psychology, 53(2p1), p.159.

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