Essays on Difference between Ideas, Creativity and Innovation Assignment

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The paper "Difference between Ideas, Creativity, and Innovation" is a great example of a business assignment.   There is a thin line in the definitions of an idea, creativity, and innovation. An idea could be summed by being a collection of thoughts in one’ s mind. An idea can be reached during brainstorming sessions or even when an individual thinks by them and can be generated for a specific intention or at times unintentionally. In other instances, an idea could be used to gauge the scope or outline of a specific scenario and even used to indicate an individual’ s opinion or belief.

According to Marshall, creativity is focused on an individual’ s or group’ s mind in order to come up with new ideas (Marshall, 2013, 1). In most cases, the concepts generated usually end up being things that can be seen, touched, or even experienced. To an extent, creativity is an imaginative process that mirrors thought processes by people. It is not genetically passed down through family ties but can be developed when people continuously learning and comprehend things with rare and exclusive perception. The process of creativity entails unmasking something that was previously hidden where individuals have to brainstorm and think beyond imaginations to come up with preferred solutions.

Innovation, on the other hand, is when individuals or bodies apply new ideas to create value in a business environment normally in organizations, government institutions, or even in society. It defers slightly from creativity in that when creative ideas are put into use they have to have a positive effect on the outcome. The thing about innovation is that it is purely measurable and by bringing to light unrecognized and unmet demands, it can be used to come up with appropriate solutions and in the long run bring profits to the organizations.

Innovations could be done on an incremental pace or even in some cases spontaneously where any kind of improvements done to an institution's products or services. These innovative processes are usually done by managers and supervisors who see potential problems and issues for them to fix and ensure the profitability of their firms. Question 2: Name a creativity tool or method and explain its background/history? A notable creativity tool is one referred to as assumption reversal.

Developed by Stephen Grossman, it is used to come up with solutions to problems by acting upon assumptions held before time. According to the Business Survival Kit, the assumption reversal allows one to change the aspect of a problem or initial thinking on it. The technique deliberately questions any assumptions about a particular problem in order to bring about new ideas that will eventually see them addressed. In the assumption reversal method, ideas are trigged from assumptions that are reversed from the ones that governor oversee the current situations.

How it works is that first the problem being faced needs to be identified clearly. Challenges that are being faced to warrant the creativity method to be implemented need to be laid down, as well as listing down the basic assumptions that have been in the minds of the team. The introduction of the creativity method has seen many organizations realize the full potential of their employees.  


Marshall, D., 2013. There's A Critical Difference Between Creativity And Innovation. [Online] Available at:

Minds Tools, 2016. Brainstorming: Generating Many Radical, Creative Ideas. [Online] Available at

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