The paper "Feasibility of Developing Credit Card which Is Attached to the Bracelet" is a perfect example of a marketing report. Organizations for their long-tern sustenance need to develop products and services which are based on customer requirements so that the chances of being successful through the acceptance of the product or services increase. Understanding the customer wants and developing products and services accordingly will ensure long term growth of the business. The report thereby looks at analyzing the manner in which a new product which is a credit card attached to the bracelet can be swiped while purchasing goods and making payments and also keeping a track of the different movements which is taking place.
This will thereby reduce the chances of the card being lost and will also ensure that children don’ t have to carry excess money with them. The main reason which has led towards the development of this idea is the growing demand for a product which will help to monitor payments and at the same time ensure the safety of the person involved. To identify the same the potential of the market has been identified followed by industry so that the demand for such tools can be identified.
The report then looks to find out the targeted customers, the pricing strategy, the competitors present in the market, and other aspects of the marketing mix which will increase the chances of the products being acceptable in the market. Industry Structure The industry for automated products which helps to simplify life is increasing at a rapid pace and is estimated to continue at the same pace in the future.
This has also led towards ensuring that more and more people are provided employment and the sector is growing at a pace that will outweigh the cost associated with it. The growth in the Australian credit card industry can be seen from the increased spending per child being made in Australia. The per-child spending pattern has grown to $486 in 2010 from $401 in 2009 showing an increase in 20% which has been due to the availability of the different forms of equipment which has helped to simplify life. The different products which are available not only attract the younger generation but seem to have an impact on the grown ones also.
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