Essays on Integrated Marketing Communication Report for Pebble Watch in Australian Market Case Study

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The paper "Integrated Marketing Communication Report for Pebble Watch in Australian Market" is a good example of a case study on marketing. Smartphone technology is a new concept set to revolutionize not only how people communicate but also how people live. There are several apps and gadgets that fit together with Smartphone technology to solve the simple day to day lives of users all over the world (Tech-Thoughts, 2013). One such gadget is the Pebble Smartwatch. Pebble Smartwatch connects to iPhone and Android smartphones using Bluetooth, alerting the user with a silent vibration to incoming calls, emails, and messages.

Pebble is a simple fashionable yet highly capable of solving small everyday problems to make life enjoyable for users. The Pebble watch combines other features too with several Smartphone apps such as apps that enable access to GPS and golf course rangefinder apps (Pebble, 2013). Background information Pebble watch is produced by a pebble technology firm headquartered in downtown Palo Alto, California USA. Pebble has officially started mass manufacturing of pebble watch in the year 2013 after securing financing from a Crowd-funding platform made possible by Kickstarter, a venture financing firm.

Pebble raised more than $10 million from the platform to start its manufacturing and distribution in the market. The manufacturing is currently being done in china targeted mainly for the United States market. By July 4th, 2013 the firm had already sold 85, 000 units much of which had been pre-ordered during the financing stage of the pebble watch project. The company believes that the pebble watch is the ultimate 21st-century watch built to offer convenience and fun to users in a simple yet sophisticated way (Hof, 2013). The product itself has been under development for four years going through a rigorous product development process that involved coming up with multiple designs until a final design with the current features was agreed on by the development team as the watch built for the 21st century.

The CEO and the founder, Eric Migicovsky admitted to developing 10 to 20 designs, settling on about three and still designing more from the three until a final design had been agreed on (Hof, 2013). The Smartwatch has the following features that explain why it has become such a huge success within such a short time. 144 x 168-pixel display black and white e-paper Bluetooth 2.1+ EDR and 4.0 (Low Energy) 4 buttons Vibrating motor 3 axis accelerometer with gesture detection In addition to this one can load multiple applications into its operating system using a blue tooth.

The Smartwatch is compatible with iPhone 3GS, 4, 4S, 5 or any iPod Touch with iOS 5 or iOS 6, Android devices running OS 2.3 and above. It is however not compatible with blackberry and windows phones (Pebble, 2013).

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