The paper "Interactive and Internet Marketing" is an outstanding example of a research paper on marketing. This report provides comprehensive literature on e-commerce websites which include; B2B, B2C, C2C, and B2E. One example of B2B websites and B2C is chosen as Tradekey and L. L. bean. This report assesses the functions of these two websites in their target market in order to provide recommendations that will help to increase the site's functionality. The major findings of the report include the fact that the two chosen websites perform uniquely in their target markets.
Tradekey is famous in its B2B business and serves thousands of global suppliers and buyers. L.L. Bean, on the other hand, is a global retailer with an effective mechanism of enhancing the customer experience. The major recommendations made to improve the functionality of these two websites include improving search engine optimization (SEO) of the two websites in order to improve their rankings in the famous search engine. Increasing the use of keywords that are relevant to the product being sold by the company is critical in increasing the audience to the website.
Taking advantage of social media such as facebook, twitter and Myspace will also be essential in promoting the brand image of the company. Using blogs as a means to capture visitors’ attention is also another way of increasing website functionality. Blogging also improves search engine optimization and thus resulting in a high ranking of the website. The growth of e-commerce has provided many platforms for conducting business and also enabling businesses and consumers to converge in one place. The development of the internet with its protocols like the TCP/IP and HTTP has provided a major breakthrough in creating the World Wide Web which converges people globally and hence creating what is commonly referred to as a global village.
Many companies are currently departing from their traditional ways of doing business and incorporating technology as a way of improving their service delivery. This is because of the fact that the internet is not borderless and cheaper that traditional ways of conducting business. This analysis focuses on four e-commerce websites which are; B2B, B2C, C2C, and B2E web sites. B2B is a business-to-business website that links buyers and suppliers; B2C is a business -to-customers’ website that links retailers with end-users.
C2C is a customer-to-customer website that links consumers without the interference of suppliers. B2E is a business-to-employees website that provides a platform for companies to address the needs of their employees. This report thus analyses two chosen e-commerce websites, describe their purposes, target customers, and describe their similarities and their differences. A discussion on how the companies are progressing is also highlighted in order to provide recommendations that will be necessary for improving the websites.