The paper "Website Planning Report for Armed Forces Who Use Games as a Recruitment Portal for" is a good example of a case study on marketing. This report gives an overview of game development, which leverages the recruitment need of armed forces that use games as a recruitment portal for defense force recruits. It shows the plan for online game development. Apparently, for an online development company to penetrate the market, the website must be launched in reasonably tentative terms. The needs of the audience are key to attain the set objective.
The audiences are presumably composed of three groups; primary audience, secondary audience, and tertiary audience. These audiences access the website based on their goals, motivation, and requirements. Having this under consideration, there is a need to break the content of the website by sections or the pages for easy readability. Primarily, the homepage is an important feature in any website development. The homepage contains the introductory text describing the overview of the company and the flash slide showing images of people using the company product to give users a clear picture of what the company sells.
The use of color selection is a key element if the company brand is to appear authentic. 2. Background The field of online game development is ever-growing. Due to technological progress, more and more games development, which leverages the recruitment, the needs of various companies are a requirement. Unfortunately, marketing the developed online game through a website is becoming a challenging issue to accomplish. The sheer quantity, quality, and variety of elements and assistive technology included in a website are very significant in defining the target market for the online game as stipulated by (Hemp, 2006).
Currently, many website users are finding the elements and assistive technology of individual manufacturer to be incredibly tedious and with limited information about the product as stipulated by (Bailey, 2011). However, this is unacceptable to many, and armed forces that use games as a recruitment portal for defense force recruit. These effects make them are to seek a potential expensive expert for consultation. This report gives an overview of different elements that should be included on the website. It also shows how avatar-based marketing can be introduced in the marketing curriculum to enhance recruitment and increase customers for our products and services. This website should provide detailed web presence, range of technology on-site of the marketer, filtering elements, elements such as blogs, wikis, social networking activities, web-based videos, navigation elements, content elements, and branding. 3.
Introduction A series of media and video games find their application in global public relations to help with recruitment. Computer game technology provides public virtual soldier feel and experience that is informative, engaging, and entertaining as noted by (Chaffey, 2008).