Essays on Business-to-Business and Business-to-Consumer Types of E-Commerce Assignment

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The paper "Business-to-Business and Business-to-Consumer Types of E-Commerce" is a worthy example of a term paper on e-commerce. Business-to-business (B2B) describes commercial transactions involving two or more businesses. An example is a transaction between a manufacturer and a wholesaler. B2B commerce involves a broad range of transactions involving companies. This includes wholesale trades and company purchases of resources, services, components, manufactured parts, and equipment. Most of the companies involved in these services are intermediaries. In most cases, the phrase B2B e-commerce refers to the act of processing data using computers and communication through the internet for products and services of economic transactions.

B2B is also used in the contest of collaboration and communication. When communication involves many employees then, this is B2B communication. B2B originally used to describe electronic communications between enterprises and businesses but came to be as well used in marketing initially describing only capital and industrial goods marketing (Nemat 2011 p. 101). Business-to-consumer (B2C) describes the form of business aimed at serving the consumer with the service or the product. An example is when a person buys a pair of shoes from the retailer.

More than online retailing, B2C also offers services like online banking, online auctions, health services, travel services, and real estate sites. According to Merono-Cerdan & Soto-Acosta (2005 pp 588), the most important role that B2C marketing plays in converting shoppers into buyers as consistently and aggressively as possible. It shortens the duration of the transactions and captures the interest of the customer immediately. According to Nemat, B2C electronic commerce has gone through tough times since the technology-heavy Nasdaq came into place in 2000. It is at this time that many e-commerce businesses shut their doors.

However, the increase in shoppers online made it easier for B2C to stand the challenge. Consumer-to-consumer (C2C), also called citizen-to-citizen is electronic commerce that involves electronic transactions between two or more consumers through a third party. A good example is an online auction where a consumer posts an item he/she wants to sell and the other consumer bids to purchase it. The third-party only charges a small commission for the service. C2C is the creation of services or products with a specific strategy or aim of promotion.

It aims to help the consumers to share their services and products with the others as advocates based on the product value. According to Netmat (2011, p. 102), electronic commerce is expected to increase in the future since it cuts the cost of using another company. Business-to-employee (B2E) in e-commerce makes use of an intra-business network that allows companies to offer their services and products to their employees. Examples of these are companies that use the networks within the company to automate corporate processes related to the employee.  

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