The paper "Internal Environment of Apple Inc" is a perfect example of a management case study. Product Resources: Apple’ s ranges of products include iPod digital music players, which gained the global share of the first portable digital music player. Next is the iTunes music download store, which enabled the company to gain a stable position in the music market. Other flagship products include the iPhone series of smartphones, which are currently the market leaders in the smartphone market after Samsung (Battaglia, 2013). Financial resources: Apple has a relatively stable financial base due to its innovative product resources.
For instance, the company’ s net income is rapidly from $42,905 in 2009 to $170,920 in 2013 (Fig 3), which implies that the company has the ability to obtain credit (Hoovers, 2013). Physical resources: Apple is headquartered in California and has offices distributed globally. The offices aim to make and sell innovative computers, software and smartphones. Technology: The Company has invented thousands of patents, such as graphical user interface (GUI) for personal computers, a laser printer, iTunes and iPod. The company has gained a reputation for innovative products.
For instance, Apple invented the Macintosh in 1984, which became the first computer with a GUI and a mouse for user-friendly navigation (Fadaei, 2013). The innovative patents have given Apple a differential advantage. For instance, since they are protected by the law from imitation, Apple’ s competitors cannot acquire Apple’ s iPod interface because of the copyrights and patents. Apple’ s products are generally user-friendly, which has made them appeal to users of all ages and educational backgrounds. Intangible resources The company’ s human resources management has been instrumental in enhancing innovation through talent management. This has enabled the company to have a valuable capability since it enabled the company to generate a brand new strategy and to design the latest technologies (Jinjin 2013). Core competencies Apple’ s competences facilitate cost advantage and differentiation.
The company has core competencies such as efficiency, class, superiority and customer responsiveness, which achieve cost advantage and differentiation (Jinjin 2013). The company’ s capacity to create and market user-friendly personal computers and software in addition to miniaturisation of components, such as brand new Apple tablet and Apple iPod Nano. Apple’ s core competency lies within value chain analysis.
Its continuous innovation is enhanced by its core philosophy the “ Think Different” (Fadaei 2013). The philosophy is encouraged in every sector of the company’ s support and primary activities. These link Apple’ s innovation with a range of new products. Hence, Apple has taken the lead in consumer electronics markets, customer-focused services, build-to-order model and exceptional “ store-in-store” program. Apple’ s brand power is a core competence. The Apple brand has earned a global reputation for reliability, consistency and innovativeness. Hence, the company has managed to maintain a loyal customer base. Additionally, with its super-eminent customer-focused strategy and an aggressive advertising strategy, the company has been able to establish exceptional reputation and goodwill among its customers (Fadaei, 2013). Value Chain Through the delivery of value to customers, Apple has strived to undertake the activities that create value for its products.
The company’ s infrastructure handles planning and control systems, such as corporate strategy and finance strategy (Russel 2011). The human resource management deals with employee training and recruitment, as well as, employee development.