Essays on Understanding Business Strategy of Apple Inc Case Study

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The paper "Understanding Business Strategy of Apple Inc" is a perfect example of a case study on management. Product Resources: Apple’ s range of products include iPod digital music players, which gained the global share of the first portable digital music player. Next is the iTunes music download store, which enabled the company to gain a stable position in the music market. Other flagship products include the iPhone series of smartphones, which are currently the market leaders in the smartphone market after Samsung (Battaglia, 2013). Financial resources: Apple has a relatively stable financial base due to its innovative product resources.

For instance, the company’ s net income is rapidly from $42,905 in 2009 to $170,920 in 2013 (Fig 3), which implies that the company has the ability to obtain credit (Hoovers, 2013). Physical resources: Apple is headquartered in California and has offices distributed globally. The offices aim to make and sell innovative computers, software, and smartphones. Technology: The Company has invented thousands of patents, such as graphical user interface (GUI) for personal computers, a laser printer, iTunes and iPod. The company has gained a reputation for innovative products.

For instance, Apple invented the Macintosh in 1984, which became the first computer with a GUI and a mouse for user-friendly navigation (Fadaei, 2013). The innovative patents have given Apple a differential advantage. For instance, since they are protected by the law from imitation, Apple’ s competitors cannot acquire Apple’ s iPod interface because of the copyrights and patents. Apple’ s products are generally user-friendly, which has made them appeal to users of all ages and educational backgrounds. Intangible resourcesThe company’ s human resources management has been instrumental in enhancing innovation through talent management.

This has enabled the company to have a valuable capability since it enabled the company to generate a brand new strategy and to design the latest technologies (Jinjin 2013). Core competenciesApple’ s competencies facilitate cost advantage and differentiation. The company has core competencies such as efficiency, class, superiority, and customer responsiveness, which achieve cost advantage and differentiation (Jinjin 2013).


Battaglia, R 2013, The Smartphone Industry Towards A Dominant Design: An Empirical Analysis, viewed 26 April 2014,

Fadaei, R 2013, Marketing Management: Apple iPhone Marketing Analysis, viewed 26 April 2014,

Hoovers 2013, Apple Inc. Revenue and Financial Data, viewed 26 April 2014,

Ireland, D, Hoskisson, R & Hitt, M 2008, Understanding Business Strategy: Concepts and Cases, Cengage Learning, New York

Jinjin, T 2013, "A Strategic Analysis of Apple Computer Inc. & Recommendations for the Future Direction," Management Science and Engineering, Vol. 7, No. 2, pp. 94-103

Russel, J 2011, First the court, now Samsung beating Apple in Australia’s mobile market, viewed 26 April 2014,

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