Two wheel tractors seed drill; towards efficient farmingIt is apparent that the mode in which seeds are positioned in the soil during the planting exercise highly determines the level of productivity in that particular piece of land. Nonetheless, many farmers in diverse parts of the globe are still stuck in traditional sowing methods which have resulted in poor harvests and a great contributor to food insecurity in these regions. The above phenomenon is more prevalent in most agrarian developing countries in Asia, Africa and Latin America where seeds are entirely planted using hands, a methods which is commonly referred to as manual broadcasting.
This results not only in imprecision in the distribution of seeds but subsequent low productivity in these areas. An effective seed drill is thus an effective way of reducing these shortcomings in the different regions where they can be implemented. Recent studies have revealed that the utility of a seed drill has the capacity of enhancing the ratio of crop yield by a ratio of up to nine times when juxtaposed with manual broadcasting. In this regard, this paper will focus on the two wheel tractor seed drill invented by Jeff Esdaile and Chris in 2011.
It will aim at identifying the entry strategy of this product in the prospective market. In addition, it will explore the opportunities and the risks in these regions through a comprehensive SWOT analysis. Lastly, it will objectively justify the selected target areas while defining an ideal entry mode. This will be credited to John Deere (an agricultural equipment manufacturing company based in Australia and New Zealand) which will be mandated with the role of introducing the two wheel tractor seed drill into the market. Locations of entryThe ideal location of entry for this equipment will be among smallholder farmers worldwide.
As mentioned in the preceding section, most of these farmers are widespread in most agrarian countries and they primarily undertake their planting and fertilizer application processes using their hands which have many demerits. The seed drill for a two wheel tractor can be of great utility in both traditional and conservation farming systems which are prevalent in most parts of the world.
In this regard, two countries from Africa and Asia will be targeted in the pilot marketing ventures. Kenya and India will be the locations of entry into Africa and Asia respectively. John Deere has a long-term establishment in these countries and thus familiar their farming practices. The rationale behind the selection of the above countries is founded on their common characteristics that they have diversified agrarian practices which are characterized by widespread smallholder farmers who engage in traditional farming methods. For instance, the Indian smallholder farmers account for 78% of the overall farmers in the country and they barely own 33% of the total cultivated land.
Nonetheless, their production reaches a high of 41% of the food grains in the country (Singh, Kumar and Woodhead, 1). This phenomenon is replicable in Kenya. In addition, these countries have a potential wide market for the equipment based on their demographic capacity and socio-economic foundations.