Essays on Global Marketing and Strategy Practice - How to Establish a Business in Poland Case Study

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The paper "Global Marketing and Strategy Practice - How to Establish a Business in Poland" is a good example of a business case study. The research involves establishing a business in Poland. The research will present business opportunities in the country. There is also research on the investment environment in the country. The report also involves the analysis of the country’ s economy in the past 25 years and the current situation in the country. The paper also involves identifying the most suitable market mode of entry into the international market. The investment environment in the country will be analyzed so as to identify the opportunities that a company can take to prosper in the country.

The country analysis will also help a company in identifying the challenges and regulations in the country of the investment. The changes, which arise as a result of these components will be analyzed in the report. The culture of the people of Poland is also very important in this research because culture is an integral part of the investment. It presents a critical analysis of regional investment in the European Union decisions and the impact it creates, once a company ventures into the international business. The report involves the environment that should attract investors to venture into the international market specifically Poland.

It also involves discussing how social, legal, economic, political, and technological factors contribute to the country's attractiveness. Political environment Political factors are the changes that arise as a result of government influence. These include policies passed by the government of Poland. There is freedom of movement in the country and therefore, investing in the country will be very important in investment.

The reason behind this is that a company should invest in a country where there is freedom of movement (Brouthers and Nakos, et al. , 2009). This will enable the company to use its resources freely including human capital to strengthen the new ventures. Freedom of movement and other favorable factors increase competition, which will help a company, penetrate the market freely without any discrimination from the international government (Lee and Carter, 2010). After the country gained its independence it has moved away from communism and has embraced democracy as the rule of law in the country.  

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