The paper 'Impact of Globalisation on Jaguar Land Rover UK" is a good example of a marketing case study. The rise in technology has made the world become a global village. As such, businesses must expand their markets into new geographical areas in order to remain competitive globally. Jaguar Land Rover is one of the largest UK automotive manufacturing companies (Jaguar Land Rover, 2013). The company has its headquarters in Coventry, UK. The company is known for its two iconic car brands: Jaguar and Land Rover (Jaguar Land Rover, 2014). This paper explores the contemporary issues of internationalization of business in its global context explaining how it has exploited the issues to its advantage.
The paper also evaluates the impact of rising markets in India and China on JLR. Background of JLR UK The history of the Jaguar Land Rover Company can be traced back to 1922 when it produced motorcycle sidecars. Initially before being changed to Jaguar the company was known as Swallow Sidecar Company (Jaguar Land Rover, 2013). It had since won most awards. Jaguar split with Leyland in the 1980s and became independent.
Land Rover joined Jaguar in 2000 under Ford after acquisition and partnership. Jaguar and Land Rover were bought in 2008 by Tata Motors; India’ s largest automobile producer. The two joined officially into one company JLR in 2013. Sales and Profits of the company have risen ever since (Jaguar Land Rover, 2014). JLR is transforming business in different ways in order to make known the brands and be profitable. The company has a workforce of 32,000 individuals globally while at the same time supporting over 210,000 jobs in the UK through various channels such as distribution and dealer networks, supply chain and the general economy at large (Rice, 2014).
The company has invested heavily in state-of-the-art facilities of production as well as research and development facilities (Jaguar Land Rover, 2014). How Jaguar Became Successful Since 2008 The success story of the almost stumbling British company came through acquisition by China conglomerate and India based automotive manufacturer Tata.
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