The paper "Culture, Ethnocentricity & Cultural Literacy" is a perfect example of business coursework. Culture is a term that has attracted lots of attention from different quotas of study. The term has continued to prove a challenge to define. Such notable American anthropologists as Krober and Kluckhon engaged in an extensive study of the term and came out with more than 164 different sets of definitions (Loader 258). In the early 1990s, there was no single definition that was accepted by different scholars despite a century of efforts to have its meaning identified and defined.
Today, however, the definition and thus, the overall meaning of culture have been widely accepted. It is defined as ‘ a set of values, beliefs, rules and a distinct form of institutions that are held by a group of particular people’ . It is a complex aspect that involves such important components as knowledge, belief, customs and other notable capacities and habits that are, in time acquired and exercised, by humans within a particular societal setting. It basically engulfs a set of patterns; that are both explicit and implicit, as well as distinct behaviours that are acquired and thereafter, showcased as symbols; and other notable embodiment in artefacts (Loader 268).
It is quite clear to ascertain that the concept of culture extends to that which is traditional-so that it is historically perceived and selected notions and attached values. A people’ s culture involves what they deem to be beautiful and tasteful; existing beliefs, the conventional way of handling issues as well as the specific ways for which the take to relate to one another and their immediate surroundings. The different components of culture are discussed as follows; first, culture is defined by the immediate aesthetics (Schwartz 7).
Aesthetics is indeed what the underlying culture ascertains to be a positive taste in their arts; the symbolism of such aspects as colours as well as the provocativeness portrayed by specific expressions. For instance, it is emphasised that music is a highly cultural aspect that should be always incorporated within different forms of business promotions. Secondly, culture constitutes the aspects of both values and attitudes. It is crucial to note that values are the immediate notions, customs and beliefs for which people will be emotionally attached.
For most cases, the aspect of value will affect work ethic and desire for financial possessions as other culture value leisure while others the need for working hard at all times (Schwartz 7-9). Notably, attitudes are the immediate negative or positive analysis, personal feelings and engagements that people possess in regards to handling or relating to specific objects and concepts as well. In the current organisation setting, there is a different degree of attitudes that include; attitude towards time.
This can be well expounded by different perceptions people have towards time. For instance, in Latin America and African cultures, the people are always casual about time while in Japan and the USA people would always tend to arrive early for meetings and maintaining committed schedules (Schwartz 9). Attitudes towards work indicate that some people’ culture will portray a strong work ethic as others sustain a balanced pace in both work and relaxation activities. Notably, people’ s culture will also involve aspects related to their manner and customs. Studies on culture ascertain that it is indeed important to comprehend the two components in order to prevent possible confusion and mistakes in foreign countries (Schwartz 10).
Manners is the proper way of conducting behaviour, speaking and dressing within a cultural setting. For instance, it is common to conduct business during meals within the United States of America. On the other hand, customers are the immediate habits for which one behave towards particular happenings that are always passed down through one generation to another. Another important component of culture relates to personal communication.
It is interesting to note that each and every culture has a way of implementing an effective communication system for purposes of relaying attributes related to thoughts, feelings and knowledge. The ability to comprehend a culture’ s verbal and non-verbal communication ways provides efficient information on why people think and act in particular ways (Schwartz 10-12).
Browne, Charlyn Harper, Chrissie Castro, and Panu Lucier. "Honoring Parenting Values, Expectations, and Approaches across Cultures." Innovative Approaches to Supporting Families of Young Children. Springer International Publishing, 2016. 43-56.
Czarnecka, Aleksandra, and Maja Szymura-Tyc. "The competencies of global managers in multinational corporations." “Economy Today. An Interdisciplinary Approach to Contemporary Economic Challenges”, ed. P. Urbanek, Ser. “Economy”, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016;. Wydawnictwo Uniwersytetu Łódzkiego, 2016.
Hemmige, Bhargavi D. "Inter-Cultural Communication for Business Management in Contemporary World." International Journal of Business Management Insight & Transformations 2.2 (2016): 15-26.
Loader, Colin. "Alfred Weber, ‘The Sociological Concept of Culture’." Cultural Sociology 9.2 (2015): 256-270.
Nash, June. "Reassessing the Culture Concept in the Analysis of Global Social Movements: An Anthropological Perspective." Conceptualizing Culture in Social Movement Research. Palgrave Macmillan UK, 2014. 67-87.
Singer, M. Kagawa, et al. "Culture." Social Science and Medicine 170 (2016): 237-246.
Schwartz, Shalom H. "Rethinking the concept and measurement of societal culture in light of empirical findings." Journal of cross-cultural Psychology 45.1 (2014): 5-13.