Essays on Fundamentals of International Business Assignment

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The paper "Fundamentals of International Business" is a great example of n assignment on business. Even though the business principles and concepts are universally applicable, the environment within which the marketer must implement plans can change dramatically from country to country or region to region. These difficulties are created by different environments are the international marketer’ s primary concern. A successful manager constructs a business plan designed for optimal adjustment to the uncertainty of the business climate. International business is the performance of business activities designed to plan, price, promote, and direct the flow of a company’ s goods and services to customers or users in more than one nation for a profit.

Competition, legal restraints, Government controls, weather, fickle consumers, and any number of other uncontrollable elements can, and frequently do affect the profitable outcome of good, sound business plans. What makes international business more interesting is the challenge of modeling the controllable element of business decisions (Products, Price, promotion, distribution, and research) within the framework of the uncontrollable elements of the marketplace (competition, politics, laws, consumer behavior, level of technology, and so forth) in such a way that business objectives are achieved. This assignment is an endeavor in this concern.

It resorts to the catechism in order to explain a few fundamentals of international business. The assignment will highlight four issues pertaining to international business in the form of questions and answers. These four issues from the perspective of international business being highlighted during the course of this assignment. These are namely international expansion strategy, remuneration strategy, distribution strategy, and lastly the ethical concerns in international business. When a company makes the commitment to go international, it must choose an entry strategy.

The approach to foreign marketing can range from the minimal investment with infrequent and indirect exporting to large investment of capital and management in an effort to capture and maintain a permanent, specific share of the world market. These are called alternate marketing strategies (Hill, 2006). There are four broad categories that a company can adopt. These are exporting, contractual agreement, strategic alliance, and ownership (Guillen 2003, pp. 185-189).

References

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c. Brandon Mitchener, April 23, 2002 “Increasingly, Rules of Global Economy are set in Brussels,” Wall Street Journal, p. A1.

d. C. K. Prahlad, The Fortune at the Bottom of the Pyramid, (Philadelphia: Wharton School publishing, 2005)

e. D. Moris, 2005, “All Countries must Adhere to WTO rules,” Financial Times, July 8, P. 18.

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g. Gene R.Laczniak and Jacob Naor, “Global ethics: Wrestling with the corporate Conscience”, Business, July-September 2004.

h. Hill, C.W.L., 2006, International Business: Competing in the Global Marketplace, 6th Edition, McGraw-Hill/Irwin, New York

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j. Leonidas C. Leonidou, “An Analysis of the barriers Hindering Small Business Export Development,” Journal of Small Business Management, July 2004.

k. Manjeet Kripalani, “Here comes the wal-Mart Wannabes,” Business Week, April 4, 2005, p. 56

l. Mauro F. Guillen, 2003, “Experience, Imitation, and the sequence of foreign Entry”, Journal of International Business Studies 34, no. 2, pp. 185-198.

m. Michael Harvey and Milorad M. Novicevic, 2002, “Selecting Marketing Managers to Effectively Control Global Channels of Distribution,” International Marketing Review 19, no. 4-5, pp. 525-544.

n. Neil Morgan, Anna Kaleka and Constantine S. Katsikeas, 2004, “Antecedents of Export Venture performance: A Theoretical Model and Empirical Assessment,” Journal of marketing 68, no. 1, pp. 90-108.

o. Seong Mu Suh, “Fairness and relationship quality perceived by local suppliers: In serach of critical success factors for international distribution”, Journal of Global Marketing 18, no. 1/2. pp. 5-20.

p. Sean Dwyer, Hani Mesak, and Maxwell Hus, 2005, “An Exploratory Examination of the Influence of national Culture on Cross National Product Diffusion,” Journal of International Marketing 13, no. 2, pp. 1-27

Following websites were frequently visited

a. http://en.wikipedia.org/wiki/Islam, surfed on 16th June 2009

b. www.walmart.com/home, surfed on 16th June 2009

c. www.assocham.org/policies/indvis/indiavision.php, surfed on 16th June 2009

d. www.thecoca-colacompany.com/, surfed on 16th June 2009

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