The paper "Entry Modes of Multinational Companies into the International Markets - Starbucks Corporation" is an outstanding example of a marketing case study. It has been evident that different companies have embraced different entry strategies with regard to how they approach different markets at different times. Multinationals companies would venture into the different markets for different reasons, however, the core reasons that make these companies move to the new markets include increasing the market size for their existing products, finding new markets for their new products, and finally increasing their revenue volumes through investing in new markets where they feel they have the capacity to make more sales.
The effectiveness of any multinational company is often related to its effectiveness in its target markets, it's capacity to penetrate to new markets that were perceived to be difficult and its strength with regard to maintaining its market dominance in the foreign market where it has moved to. All these parameters often relate to the entry mode that was used. When a multinational company has used an effective mode to enter the market, then the company finds it easier to penetrate the market, and make more sales.
Multinational companies choose different entry modes/strategies for different markets due to different market dynamics found in the market. Modes of entry into foreign markets The role that the mode of entry by which a multinational company chooses to in penetrating into a foreign market is very significant with regard to the success levels that company will attain in that foreign market. There various modes of entry that multinationals embrace as they enter into the foreign market (Jansson & Hans 30).
The key ones include the following. Franchising Direct Investment Joint Venture Exporting And Licensing Reasons why multinational Companies choose different entry mode/strategies for different markets It is not a matter of argument that different multinational companies have explored different modes of entry as they enter different markets at different times.
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