The paper "International Business - Apple Inc" is a great example of a business case study. Apple is one of the world’ s leading Smartphone manufacturers, competing with other market giants such as Samsung and Nokia. Apple Inc. is a company that is known for the creation of unique computers and Smartphone that runs on the operating systems from the same company known as iOS and Mac OS respectively ('Apple Inc. SWOT Analysis', 2015). Over the years, Apple Company has been known for its innovative approaches that have kept it alive even though there have been times when the company has almost collapsed.
Products of Apple Inc. , include computers, mp3 players known as iPods, tablets, smartphones, and other accessories. This project will give an insight into the story of Apple Company as a multinational enterprise (MNE) operating in most of the countries of the world including America, Australia, Asia, and The Middle East. The story will cover a brief history of the company, significant contributions of Apple to the global mobile phone and computer manufacturing and marketing, and the strengths and weaknesses of the enterprise.
The essay will also discuss the competitive advantage of Apple Company over its competition such as Microsoft, Samsung, and others (Tetzeli, 2015). History Apple Company was started in 1976 by Steve Wozniak and Steve Jobs, who were college dropouts. The two came together with the vision and mission of changing people’ s perspective of computers (Sacconaghi Jr. , Yin & Garfunkel, 2006). The co-founders wanted to create machines that were user-friendly and could be used with ease in the small spaces at home and offices. The two began building their first products from the inside of the garage of Steve Jobs.
In 1978, Steve Jobs and Steve Wozniak launched the first-ever color graphics enabled computers into the market. In 1980, after the introduction of the color graphics, sales increased from 7.8 million dollars to 117 million dollars (Sacconaghi Jr. , Yin & Garfunkel, 2006). In 1983, Wozniak exited Apple Company leaving Steve Jobs, who hired John Sculley from Pepsi to be the president of the company. Steve Jobs exited from Apple in 1985 to start his company. During the 1980s, Apple Company continued performing relatively well compared to its competition in computer manufacturing.
Apple kept making huge profits through the 1980s up to the 1990s (Tetzeli, 2015). Nevertheless, most of the success of Apple was because of the plans made by Steve Jobs before he left in 1985. One of the deals initiated by Steve Jobs that boosted Apple’ s earnings was the one with Adobe. Adobe is the manufacture of Adobe Portable Document Format, popularly known as PDF. Apple in collaboration with Adobe came up with what is now called desktop publishing (Tetzel, 2015). During the 1980s and the 1990s, Apple's greatest competitor was Microsoft Company, which was founded by Billy Gates.
Microsoft had requested Apple to license its software in 1985, but Mr. Sculley had rejected it. Window, the Microsoft operating system had a graphical user interface that resembled that of Apple and gave stiff competition to Apple Company, leading to the declining of Apple’ s market share in the 90s. As a matter of fact, by 1996, Apple Company almost collapsed due to stiff competition from Microsoft Company (Tetzeli, 2015).
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