The paper 'The Success of British Petroleum in China " is a good example of a business case study. Over the years, emerging markets are said to have attracted a lot of attention and this is mainly based on their immense growth. Some major characteristics of the emerging market are that they have a very large growing population, a rapidly integration information and communication system as well as a strong GDP. An improvement in the purchasing power of individuals, higher income levels and the augmentation in living standards in the emerging markets has been a major contributing factor to a great number of foreign investors and it has also attracted a lot of MNCs.
The opportunities that are available in the emerging markets are in a way creating an environment of business where there is skillful manpower as well as other kinds of logistic support. This essay, therefore, sets out to use an example of an MNC from an emerging market, present an analysis of; the firm-level and country-level factors that have contributed to its success. There will also be a discussion of the main lessons international business managers can learn about the interplay between the firm and country-level factors in achieving success. BP BP plc which was also referred by its former name as British Petroleum is among the globe’ s seven super major gas and oil companies (Bergin).
BP is a multinational company with headquarters in London and based on its performance, it was rated by market capitalization as the sixth-largest energy company as well as the sixth oil and gas company (IHS Energy 50) as well as being the fifth largest in terms of generated revenues.
BP is a vertically integrated company and operates in almost all areas of the oil and gas industry such as in the production and exploration, marketing and distribution, refining, power generation and trading just to mention a few. The origin of the company dates back to the year 1908 and by them, it was referred to as Anglo-Persian Oil Company which was a subsidiary of Burmah Oil Company and it was to exploit the oil discoveries that had been made in Iran. Over the years the company has changed names to what it is referred to as now (BBC News).
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