Essays on Senior Management of Steel Authority of India Limited Case Study

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The paper "Senior Management of Steel Authority of India Limited" is a perfect example of a management case study.   In this case study, I will examine a business possibility using a methodology relevant to international business strategy for SAIL Company’ s internationalisation. According to Economy Watch (2011), a global business strategy is defined as the business approach that is undertaken by a business, company or firm operating in a global business environment while serving consumers the world over. According to Nag (2007, p. 935), strategic management is a field that deals with the major intended initiatives taken by general managers on behalf of owners.

This involves the utilisation of resources to augment the performance of companies in their outside environments. It is important to note that international business strategies are closely related to the business development strategies adopted by businesses to meet their short- and long-term objectives. The short-term goals of the business are linked to improving the everyday operations of the company while the long-term objectives are generally aimed at increasing profits, sales and earnings of the business in the long run, ensuring growth and firmness of the business and domination over the national or local market.

This is where an international business strategy differs from a national business development strategy. Factors such as product standardisation and adaptation are to be found in international business. However, factors of product diversification and differentiation are applicable in the case of both national and international business strategy in the wake of rising competition in both the national and global markets. International business strategies have come up as a result of globalisation and internationalisation of established domestic companies which is thought to increase the value of the firm in question.

The rising pressure of globalisation and the rising international competition has made business managers have second thoughts about the formulation of international business strategy. According to Kim and Mauborgne (2005), in as much any company wants to internationalise operations, it should also beware in case the strategic plans fail. SAIL should overcome four key organization hurdles namely cognitive, motivational, resource and political hurdles. 2. CONTEXT The purpose of this case study is to analyse the business possibility of internationalising Steel Authority of India Limited (SAIL) Company from India and take it to China.

This will be attained by using a methodology relevant to international business strategy. The possible questions that the paper will seek to answer include What is the business analysis of the SAIL Company? What is the target country market analysis? What is the inspiration for choosing the country targeted? 2.1 Methodological approach Research questions in the paper can either be investigated using primary or secondary data. Primary data is collected using methodologies such as questionnaires, observations, focus groups, semi-structured interviews, and participant observations.

In secondary research, data is archived or mined from existing literature and databases and re-analysed to provide a broad understanding of the research question. In both cases, quantitative and qualitative research designs apply. In quantitative research designs, data is statistically summarized using descriptive statistics and research hypotheses testing done using inferential statistics. In qualitative research, data is coded for theory formation and a descriptive language used to answer specific questions (Bailar, 1997).



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