Essays on Reason for Volkswagen, Toyota, Hyundai Operating Globally Case Study

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The paper 'Reason for Volkswagen, Toyota, Hyundai Operating Globally" is a good example of a marketing case study. Automotive industries are among the best fortune five hundred companies in the world. For instance, Toyota, Volkswagen and Hyundai have proved to the best automotive corporations in the world. Their success is attributed to the unique organization design, supply chain structure and eventually the strategies they employ in the production and marketing opportunities. The companies have boldly faced the entire world, creating a demand for their vehicles and ultimately supplying. The success of the company over each other is attributed to decisions made and strategies adopted to alleviate success. Introduction The automotive industries have been growing day in day out.

The high demand for automobiles has led many companies to start creating strategies to market their automobiles across the globe. The global demand for vehicles has created a global market opportunity, and automotive corporations have exploited successfully. Some of the outstanding multinational automotive corporations include Toyota, Volkswagen and Hyundai. These are the leading companies in the supply of automotive in the global market.

The leading corporation is Volkswagen, followed by Toyota, and the third is Hyundai. These companies share a similar global market, and their success over each other must be attributed to the ability of the company to produce quality products while at the same time considering the affordability. Volkswagen is a German-based corporation though it has opened other outlets all over the world. The second is Toyota, and it is based in Japan. The main centre is located in Japan though it has other manufacturing outlets in other countries like America and Asia. Lastly, Hyundai is a South Korean based company; it has also proved to be a significant competitor in the global market since it has emerged third overall.

These companies have a profound reason for joining the global market, and the impact is felt at the national and global markets. (Haak & Tachiki, 2004).


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