Essays on International Business Project - Apple Inc Case Study

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The paper 'International Business Project - Apple Inc" is a good example of a management case study. Apple Inc. is an international technology company that is involved in marketing, manufacturing, and designing personal computers, media and communication devices, as well as portable digital music players. Apple was established in 1976 by Steve Jobs and two co-founders; Ronald Wayne and Steve Wozniak. Apple was incorporated in 1977 as Apple Computer Inc. The company later shifted its interest to consumer electronics. The company produces a wide range of products that include Mac PC, iPod, iPad, iPhone, Apple TV, Apple Watch, iTunes media player, iOS and OS X operating system, iCloud, and Mac App Stores, among others products and services.

The company headquarters are situated in Cupertino, California, US, though it operates in various parts of the world that include Asia, and Europe. Apple has managed to establish over 254 stores in international countries and to make more sales via its online stores. Apple Company has gain popularity based on its innovative nature and for being the inventor of touchpad technology. The company is well known for its iPhone brands as well as other portable gadgets. Apple products are doing moderately good in the market.

Although the company is experiencing stiff competition in the market, the company has been experiencing a continuous increase in its revenue and thus total sales in the last five years. Apple PC products are ranked fourth in the international market, in an industry dominated by Lenovo, HP and Dell. Its OS is ranked second in the PC industry after Windows. However, the company is failing quite well in the smartphone industry where it is ranked second after Samsung and where it is recording a considerable increase in its market share as Samsung continuous to lose.

Apple is also ranking second in the smartphone OS market after Google Android which is dominating the market. However, Apple has managed to surpass Microsoft with its Windows Phone OS. Apple is performing fairly well financially. The company has managed a continuous increase in its revenue for the last five years. The company has been recording good net income, though with a slight decline in 2013, a situation that was later corrected.

The company has a high current ratio; greater than one, for the last four years, though, this ratio keeps on fluctuating and sometimes going quite low. The company debt ratio also keeps on increasing year after year which is a clear indication that the company is currently depending more on debts than other sources of capital. The company has an average gross profit margin of around 40% and an average net profit margin of around 23%. Although the two keep on fluctuating, the recent trend shows an improvement.

Moreover, the fluctuation margin is minimal and thus, the company can be considered to be financially stable. International Business Project (Apple Inc. ) Apple Products Apple Inc. is involved in the marketing, manufacturing, and designing of mobile media and communication devices, portable digital music players, personal computers, and selling of different related software, networking solutions, peripherals, services and third-party digital applications and content (Market. ft, 2016). The Company’ s main services and products include Apple TV, Apple Watch, Mac, iPhone, iPod, iPad, Mac Store, and customer portfolio. It also sells professional application software, iCloud, the OS X and iOS operating systems, and a number of accessories, support and services offering Apple also sells other different application software that include Logic Pro, Logic Studio, Final Cut Pro and FileMaker Pro software (Reuters, 2016).


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