The paper "Coca-Cola Company Internationalization " is a perfect example of a business case study. The company that was selected for this report is Coca-Cola Company which is among the best-recognized brand in the global beverage manufacture. The company was founded in the US in the year 1886 and currently, the company operates in more than 200 economies on the globe. This company was selected because it has a global reputation (Christopher et al 2014). Despite the competition in the global beverage market, Coca-Cola Company has managed to be the market leader and that is why I was interested to research the company.
Internationalization has been the trend in the global business since companies want to achieve the required return on their investment. Companies are going global so that they can achieve a competitive advantage with the aim of increasing shareholder value. In this case, Coca-Cola Company is the leading brand in the global beverage industry and the company applies various strategies to enter into the global market (Christopher et al 2014). In this regard, this report focuses on the international business report of Coca Cola Company and the issues to be discussed include FDI and entry strategies as well as the current position of the company in the market.
The report will also discuss the global issues facing the company and the strategies employed to manage them. Coca Cola Company’ s business model The success of the Coca-Cola Company is based on the ability to be innovative which helps to develop new products in the market to meet the customer demands. The main competitor of the company is Pepsi Company which also specializes in the manufacture of beverage drinks.
When the company was founded, it was concentrating on the manufacture of fizzy drinks but later due to innovation the company is currently manufacturing many drinks like Fanta. In addition, the company focuses on effective packaging with the aim of upholding the environmental policies as well as considering the needs of the customers. The company developed plastic bottles that are portable and can be disposed of easily without polluting the environment.
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