The paper "Electronic Vehicle Export to the US" is a great example of a marketing case study. The United States is located in the Northern America region. It borders various countries, including Canada and Mexico. The country is a federal republic and consist of 50 states. The United States is the largest, technologically advanced and most competitive economy across the world. The gross domestic product of the US has consistently experienced growth of 2% and above since 2011. Both in terms of geographical area and demography, the United States forms a large market size for electronic vehicles being developed for export in Australia. SWOT Analysis Strengths There are various benefits of doing business in the United States.
Firstly, it is the world’ s largest market and has the largest private sector in the world. Secondly, the United State market has low regulatory barriers and minimal language barriers. Thirdly, there is available access to global supply chains, which can lead to exports to other markets. What is more, the United States is among the most innovative consumer markets in the globe and has skilled, as well as productive labor force with high mobility.
There is also ease of doing business in this market due to the availability of similar business culture, as well as a strong rule of law. Weaknesses The fact that the United States is a large market for doing business, this can equally lead to some unique challenges. One of the challenges is that there are vast regional differences among its 50 states, which also form a target market. Secondly, since it is the most innovative consumer markets in the globe, as well as high consumer expectation in the country, this can ultimately cause saturation of products.
In addition, there is a high cost of living in the country, particularly in the major cities. This consequently reflects that there is a high cost of business insurance, as well as an expensive and time-consuming process of obtaining business or work visas. Opportunities The fact that the US is the largest economy in the globe, this is a substantial indicator that the country has a large market size for the electronic vehicle company. More importantly, the country is forecast to remain the same until 2050, when China is anticipated to move in the first place.
What is more, the country has 76 of the topmost 100 universities across the globe and is the largest venture capital market in the world. In this regard, it is anticipated to continue being the innovative center of the world. This offers the company with remarkable growth opportunity since it can focus on expanding its manufacturing operations to the United States due to the availability of highly skilled workforce and innovation infrastructure. Threats The major threat the company could face in the US market is competition, both from the existing automakers and new entrants to the industry.
Although the industry is yet to mature, there are various US automakers that are very keen in their research and development initiatives with a focus and market electric vehicles in large scale. Some of these automakers include Nissan, Ford, Toyota, Tesla, and Chevrolet (Orbach & Fruchter, 2011). Another main threat facing the company in its plan to market electric vehicles in the US is that the consumers in this market are largely risk-averse, particularly in regard to this new technology that has not yet passed the test of time (Vardera & Finpro, 2010).
Thus, most consumers are rather fearing to be early adopters of electric vehicles, and prefer conserving the fuel consuming vehicles until this new technology becomes well proven.
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