Essays on How to Design Successful International Market Coursework

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The paper 'How to Design Successful International Market" is a good example of marketing coursework.   Businesses that are taking part in global trade in the 21st century have a real task before succeeding. The global environment is so competitive and participants require real and tested strategies to experience a breakthrough in the market. With real challenges in the market, research-oriented players are the ones who have the ability to understand the complexities of global trade (Fletcher & Crawford 2011, p. 65). An entrepreneur ought to have a comprehensive understanding of the market in order to effectively market such product or market.

It is grounded upon discovering the current market trends and using the current proven approaches to meet the needs of the consumer in a unique manner. Such approaches will pay greater attention to the need to effectively differentiate products to establish a continuous competitive edge over the competitors. In the current markets, the use of technology remains imperative to international marketing. The exchange of information is currently too fast and this means that entrepreneurs must work extremely hard to remain abreast of all these developments.

A business entity ought to understand how to use technology to identify the needs of consumers as fast as possible and use the same technology to design and market such product to consumers all over the world. In order to design a successful international market, there is a need to have an understanding of the international market. Comprehensive understanding of the various aspects of the international market will enable an entrepreneur to discover complexities inherent in the market. The various aspects of the international market that must be fully exploited include the economic, political, cultural, legal and technological environment.

A deeper understanding of this aspect forms the required platform to discover reliable trends in the international market(Fletcher & Crawford 2011, p. 59). At the same time, concrete information regarding the aspects that have been mentioned will enable the business to understand the best way to enter the international market. From the various options available about entering the international market, the use of alliances in the form of acquisitions, mergers and other forms of business combination is known to be effective.

The business will synthesize the available information in order to establish the most feasible approach when entering the international market. This puts a business entity on an advantaged point because the entrant has a lot of information regarding the market. The available information is very effective in determining the trends in the market and their significance. Such information will be used to break all barriers eminent in the market. Question Two: Brand In this document, it has been clearly explained how a business entity can exploit its brand to achieve economic prosperity.

Walvis points out specific approaches to branding that will ensure the business experiences the desired results. He uses science as the basis of understanding the mind operation of the consumer as stimulated by-product stimulus (Castleberry & Ehrenberg 1990, p. 481). The author bases this information to come up with three laws that seemingly govern branding of any product. It is clear that an understanding of the mind operation of the consumer with regards to specific provocations can be used as a platform of deducing the probability of the consumer making a decision to purchase.

Therefore, one of the themes that have been passed across by Walvis is the use of neuroscience to design brands that will have long term impact upon the consumer. Though the approach sounds complex, its design enables it to solve branding problems using a scientific approach. It, therefore, emerges that Walvis has focused his theory upon the three laws that govern branding. Such laws enable the players to make informed and better decisions as it relates to branding.

References

Berthon, PR, Pitt, LF, Plangger, K & Shapiro, D 2012, 'Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy',Business Horizons – Special issue: strategic marketing in a changing world, vol. 55, no. 3, pp. 261–271.

Castleberry , B . S .and Ehrenberg , A . S . C .1990 , Brand usage: A factor in consumer beliefs ’ Market Research , Vol. 27 , No. 4 , pp. 477 – 484 .

Constantinides, E & Fountain, SJ 2008, 'Web 2.0: Conceptual foundations and marketing issues', Journal of Direct, Data and Digital Marketing Practice, vol. 9, no. 3, pp. 231–244.

Day, GS 2011, 'Closing the Marketing Capabilities Gap', Journal of Marketing, vol. 75, no. 4, pp. 183–195.

Doole, I & Lowe, R 2012, International Marketing Strategy: analysis, development and implementation, 6th edn, Cengage learning Australia, South Melbourne, VIC, pp. 134- 157.

Fletcher, R & Crawford, H 2011, International marketing: an Asia-Pacific perspective, 5th edn, Pearson education Australia, French Forest, NSW, pp. 56-79.

Madden , T . J .Fehle , F . and Fournier , S . M 2006, Brands matter: An empirical demonstration of the creation of shareholder value through branding , Journal of the Academy of Marketing Science , Vol. 34 , No. 2 , pp. 224 – 235 .

Zeithaml, VA, Bitner, MJ & Gremler, DD 2011, Services marketing, McGraw-Hill Irwin

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