The paper "Forces of International Marketing Environment in Australia" is a great example of a marketing case study. The concept of international marketing has gained a lot of momentum in the last few decades, especially due to the integration of international markets. Markets throughout the world have become interdependent of each other as different countries seek to maximize their international trade orientation. Australia is one of the more developed countries in the world today. The country is, therefore, a key player in international trade and therefore international marketing. From the era of the industrial revolution, Australia has taken its position in the international trade market and has developed immensely, though it has faced several challenges as well.
There forces that have shaped international marketing in Australia and are determinants of how it is presently. These forces continue to take shape and are geared for future prospects as well. The economic, financial, political, social, legal and other forces have played significant roles in shaping international marketing and the international marketers from Australia play part in this crucial aspect. Out of the general forces that are in operation, there are key sub forces that determine the collective effect and impact that major forces have.
The international platform is a common one, the challenges faced by Australian marketers are not unique to Australia alone. Some of the challenges faced in the country are faced by other countries practising the trade at a similar level too. Interdependence between counties means that prospects, challenges and opportunities most likely take similar shapes and perspectives. Introduction The international trade platform has become increasingly competitive and rivalries have developed from this.
Major producers are grappling with market competition as cross border trade becomes easier and easier. Countries are no longer guaranteed of easy markets as new, appealing and cheaper products hit the markets. Due to this, international marketers have been necessitated to develop in order to promote the interests of specific nations (Tang, 2011, p. 119). In this view, international marketers in Australia have developed together with international markets. Australia is a major manufacturer and producer in the world, it is also a big exporter as well. Therefore, it has had an impact on global marketing strategies in the world.
There are billions of dollars that foreign investors have dedicated to the Australian economy. Further, the world over has significant (Mü hlbacher, Leihs, & Dahringer, 2006, p. 3). Australian owned business ventures which are also part of the larger international trade framework. participation in international trade also entrails imports of commodities that are demanded in Australia. Given this orientation in international trade, global marketers from Australia have to be up to date with current concepts and issues in order to compete adequately in this field.
Apart from the trade-in commodities aspect, Australia is also one of the larges destinations in terms of tourism attractions. To showcase it to the world also requires adequate global marketing as a way of meeting economic demands and attracting more investors. All these international aspects have determined the way international marketers are perceived and the dynamics which they use in the framework of ‘ selling’ Australia (Morrish, Lee, 2012, p. 2). In this report, challenges facing global marketers in Australia based on significant forces will be evaluated.
Opportunities will also be identified and recommendations to the situation made.
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