The paper "Made Group International Marketing " is a perfect example of a business case study. Globalization has brought about different changes over the last year. Different countries now do trade freely without the restrictions that existed in the past (Dacko, 2002). Currently, more and more firms are opting to internationalize more rapidly than ever before. An organisation that chooses to expand and grow its operations by reaching markets that are found beyond its national boundaries makes a decision on the mode of entry to be employed. There are a number of market entry modes that are available for companies wishing to go international into foreign markets overseas.
When an organisation has decided to go international, there are a number of options open to it. Examples of entry modes include Exporting, Strategic Alliance, licensing and Joint ventures to name a few (Dacko, 2002). With globalization and liberalization, it is not difficult for multinational companies to enter into new markets. The entry of multinational companies into international markets can be found to be beneficial for the foreign company and to the domestic market (Dacko, 2002).
These multinational companies are getaway options to new technologies and innovation by making life more tranquil and comfortable. The idea of international marketing by foreign multinational companies sounds promising for both the company and the new market but it is not as easy as it sounds (Dacko, 2002). This is attributable to the fact that every market is different in relation to the economy, political, regulation and policies, technology and culture. This report details the international marketing analysis of Made Company. This paper will analyse Made Company and the products it offers.
It will also compare the choice of Singapore as a potential market for Made products in terms of macro-environmental analysis. In addition, the report will describe potential entry strategies to be used by the company and justify export as the best strategy for Made. Company and Product Analysis Made Group was started in 2005 and was started with an apparently simple strategy in mind though determining the gap in the market, coming up with great ideas as well as taking action (Made Group, 2016). First, it commences with the launch of Australia’ s first enhanced water beverage as well as NutrientWater, which shortly after its publication; the corporation began introducing some of their competing brands.
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