The paper "Intеrnаtiоnаl Маrkеting Environment of WalMart" is a worthy example of a case study on marketing. Walmart is a global retailer that operates over 8,500 stores across 15 nations. It’ s the largest in revenue generation as well as the largest private employer in the world with over 2 million employees. Australia offers a great opportunity for investment by Wal-Mart. The good political will, good technological infrastructure, cultural diversity, a sound culture of consumers as well as environmental factors favor the operations of Walmart. Nevertheless, the allegations facing Walmart concerning maltreatment of workers and violation of ethics, competition from other big stores in the U. S, as well as possible political issues may hinder its success.
This report seeks to explore the Australian environmental analysis through PESTLE analysis and a Swot analysis to establish the suitability of investing in Australia. 1.0 Introduction Wal-Mart Stores, Inc. usually branded as Walmart is a U. S based multinational family-owned retailer company that operates chains of huge discount department stores and warehouse supplies (Soderquist, 2005). Wal-Mart is the third-largest public corporation and the most valuable company in the world as stated in the 2012 Fortune Global 500 list.
It is the biggest retailer and employer in the world with more than 2 million employees (Soderquist, 2005). The Walton family holds 48 percent of shares in Walmart. Currently, the company operates in 15 countries with 8,500 stores. The company operates under varying names in the various nations except in the 50 states in the United States and Puerto Rico. Its sales stood at $419 billion in 2010 which is the largest in the globe. 2.0 PESTEL analysis for Wal-Mart Inc. 2.1 Political Australia upholds different and dynamic international trade policy agenda that entails bilateral, regional and international strategies to affluence world barricades to trade.
Trade policies in Australia are founded on structural economic variations to develop its competitiveness in global trade and enterprises to promote investment rules and transnational trade. According to Rabu (2012), Australia has helpful trade policies with other nations and their trades are in upright, thus it would be feasible for Wal-Mart Inc. to operate in the country. Australia also permits committed pressure from lobby societies due to an open political regime.
This is healthy for any business since consumers are adequately cognizant of the factual business condition. Lobby societies will assist a company to think about ethics and CSR (Corporate social responsibility) that it needs to adopt and practice in Australia (Daniels, Radebaugh & Sullivan, 2008). Wal-Mart will thus be required to develop organizational strategies that are useful to the Australian population, the environment besides discouraging unethical practices. Furthermore, Australia is a relatively peaceful nation without conflict or war with other nations. Operating in such an environment will enable Wal-Mart to enjoy high returns.