Organizational Climate and Performance: Chemist Warehouse - Case Study Example

The paper "Organizational Climate and Performance: Chemist Warehouse" is a case study on marketing. Chemist Warehouse is an Australian online pharmacy business that also has more than 300 outlets across the country. The company employees more than 8,000 staff and the pricing strategy are advancing discount offers. The Chemist Warehouse offers different products and services based on the requirements of the customers. Some of the products include hair products and prescription medicines. The vision and mission statement is enhancing healthcare outcomes through the provision of quality services and products. In its decision to enter the Chinese market, the PESTLE analysis has been used to understand the viability of the market. From the analysis, it is evident Chemist Warehouse can succeed easily. In addition, the SWOT analysis indicates numerous opportunities exist, and threats can be avoided easily or mitigated. The marketing objectives are aimed at increasing the marketing share resulting in an increase in revenue generation. In addition, the effective implementation of the marketing campaign requires reviews of numerous processes and procedures. Generally, Chemist Warehouse can enter easily into the Chinese market because Chemist Warehouse has the appropriate resources to fulfill the requirements of the Chinese market.

Introduction (Report Plan and Structure)
Globalization and the internationalization of businesses have become important components in the manner in which businesses operate. The need for internationalization is to generate additional revenues while increasing the customer base. Chemist Warehouse is an Australian company that aims to expand its products and services to China. The aim is to increase the market share and also to enter newer markets to achieve corporate goals and objectives. The paper is a feasibility study and strategic (marketing) analysis for determining the significance of Chemist Warehouse entering the Chinese market.

The first section of the report discusses the background of Chemist Warehouse. It discusses Chemist Warehouse's activities and strategies in increasing the market share.