The paper 'International Marketing of Sheraton Hotel and Resorts" is a good example of a marketing case study. The Sheraton’ s hotels and restaurants brand date back to the year 1937 when Robert Moore and Ernest Henderson obtained the Stonehaven hotel. The chain of hotels attained the name from another hotel that the pair had acquired and the hotel was commonly referred to as Sheraton Hotel and it proved difficult for them to be able to chain the name since it was widely recognized and therefore they decided to call their hotels Sheraton hotels.
By the year 1939 the pair had opened up three hotels in Boston and this was mainly done in their rapid expansion on the east coast. The pair later purchased the Hotel Kimball and they were able to make major transformations to the hotel and attracted famous guests such as President Kennedy. The pair also purchased two other hotels in Canada in their bid to expand internationally. In the 1960s they opened up their first hotel outside North America and it was established in Israel. It later expanded to countries such as Venezuela, Caracas.
The chains of hotels were later acquired by ITT in the year 1968 and it was referred to as ITT Sheraton. In the year 1994, ITT Sheraton purchased a number of major hotel chains and mostly the Italian grand hotel's company. These hotels later formed the ITT Sheraton luxury groups or the Starwood luxury collection. Starwood’ s hotels and restaurants later acquired ITT Sheraton. Current product offerings The hotel offers a number of hospitality services to its customers in a bid to entice and retain them. Sheraton Hotels and restaurants offer a wide range of services and products to their customers so as to ensure that the customers are comfortable and that they feel to be at the right place irrespective of the reason for the stay (Peter & Donnelly, 2007).
The hotel has various rooms for their clients who may be traveling for either business or leisure purposes and despite the fact that they [provide such facilities for their guests they also host other additional services such as the offering of foods and drinks to their guests.
The rooms in the hotels have been refurbished and the technological facilities have been upgraded so as to ensure that their guests are satisfied with the services offered.
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