Essays on International Purchasing - Primark Stores Ltd Case Study

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The paper "International Purchasing - Primark Stores Ltd" is a perfect example of a business case study.   Primark Stores Ltd. is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global sales of £ 6.8bn and 85,000 employees in 43 countries. Primark, targets young, fashion-conscious under 35's, offering them high quality, fashion basics at value for money prices. Almost half of the sales are in Women’ s wear. A quarter of sales is dedicated to Menswear and Children’ s wear, with other items constituting the remaining sales.

Buying and Merchandising teams in Reading and Dublin travel internationally to source and buy up-to-the-minute fashion basics that best reflect each season's key fashion trends. Primark's offer to the customer is one of high-quality merchandise, at value for money, backed by Primark's service promise. Primark prides itself on its loyal customer base. Products Stunningly designed high-quality fashion clothes created to take on nature. Primark, targets young, fashion-conscious under 35's, offering them high quality, fashion basics at value for money prices. Almost half of the sales are in Women’ s wear. A quarter of sales is dedicated to Menswear and Children’ s wear, with other items constituting the remaining sales. What does Primark Stand for?

The answer is simple the spirit of ever-changing, of course. Their advertising has been created specifically to communicate this spirit to everyone and to encourage them to keep exploring and keep changing. Primark not only believes in making the best quality products but also creating outstanding communication ideas. It’ s no wonder then that Primark products have been widely recognized in all over the world. Aim of the Research It is to provide a "Financial Times" style piece of interesting and original work of not more than 1500 words that assess the supply chain issues facing Primark.

To analyze whether the Corporate Strategy applied takes into consideration of all the components of BPM involved, so to improve the efficacy of the models. Objectives To evaluate and analyse the current problems by assessing the supply chain issues facing Primark. How does Primark influence potential customers in the market? These strategies are formulated and implemented by firms which want to grow. Such firms have to maintain a sustainable competitive advantage by delivering superior value to the customer.

Although it is difficult for any firm to be an ideal growth business, it is worth attempting to reach that ideal. (W. J. Hopp and M. L. Spearman. Factory Physics: Foundations of Manufacturing Management. Irwin, McGraw-Hill, 1996. ) Depending on the recent ethical issues the company has implemented a new Code of Conduct as: Employment is freely chosen Freedom of association and the right to collective bargaining are respected Working conditions are safe and hygienic Child labour shall not be used Living wages are paid Working hours are not excessive No discrimination is practised Regular employment is provided No harsh or inhumane treatment is allowed Quality-cost Link Another strategy which is very successfully followed by several fast-growth small scale enterprises is cost leadership.

Developing high-quality products is certainly a rewarding strategy under normal conditions, but will be counterproductive unless the market is ready to receive it. In other words, entrepreneurs have to find an optimum mix of quality and cost strategies. Here in the company, this turns to be the greatest achievement.

REFERENCES

W.J. Hopp and M.L. Spearman. Factory Physics: Foundations of Manufacturing Management. Irwin, McGraw-Hill, 1996.

Sridhar Tayur, Ram Ganeshan, Michael Magazine (editors). Quantitative Models for Supply Chain Management. Kluwer Academic Publishers, 1999.

R.B. Handfield and E.L. Nochols, Jr. Introduction to Supply Chain Management. Prentice Hall, 1999.

Jeremy F. Shapiro. Modeling the Supply Chain. Duxbury Thomson Learning, 2001.

David Simchi Levi, Philip kaminsky, and Edith Simchi Levi. Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies. Irwin McGrawHill, 2000.

Y. Narahari and S. Biswas. Supply Chain Management: Models and Decision Making

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