Essays on Innovation at Apple Case Study

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The paper "Innovation at Apple" is a great example of a business case study.   Apple has a strong background with a long story to tell on its inception into the technology business up to be coming to a market leader in its field. All this achievement can only be attributed to the company’ s dedication to becoming the top innovators of all time. The company right from the beginning, it has embraced and put its entire commitment towards producing outstanding products that associate with the latest technology and bringing a flare to the users.

The company’ s innovativeness goes back to its historic start. This is when Stephen Wozniak, Ronald Wayne, and Steve Jobs started work back in 1977 at Jobs garage and came up with their first personal computer. Besides its business, standing right now the company has also endured a rough journey characterized by product failure and the management crisis. Steve Jobs before his demise was the chief architect of the company and his tough decisions and creative thinking were responsible for where apple is now. His loss was a massive blow to the company to the extent that critics had started seeing it as the collapse of the company’ s innovativeness.

This is evidenced in the way upon his earlier dismissal from the company. He was, however, re-appointed back into the company and regained his position as CEO. Through his innovative ideas and talented management skills, he has been able to achieve a lot and he is responsible for making the company a market leader at its current position. The company’ s development process tends to be unique as compared to other innovation-driven companies.

This report tries to get a better understanding of the issues and debates surrounding the company’ s innovation and technology. Apple Inc. Background From the Innovation at Apple case study, there are many facts that relate to the company’ s long journey from its incorporation from Apple computers to Apple Inc. The information is also reliable considering the testimonies from one of the founders Steve Jobs, and the wide variety of written material evidence to support this in the form of books, websites, and Journal articles. Founded in 1976, the company was committed to having excellent products.

The company’ s innovation can be seen right from its start. There first significant achievement is when the founders equipped with insufficient resources and worked from the comfort of their garage they managed to come up with their first computer Apple 1. Right from their high school days Steven Wozniak and Steve Jobs had a keen interest in electronics. They kept in touch after their graduation and ended up dropping out of school to start working at Silicon Valley. Wozniak was working with Hewlett Packard and Steve Jobs with Atari (Sanford, 2004).

With some experience in electronics, Jobs and Wozniak were particularly insistent towards having a strong research and development focus so that they could be able to differentiate their products from those of competitors. Apple’ s Product failures Research reports looking into the company’ s background confirm that right from the start of business the company has been able to launch new products each year. Starting with the initial project Apple 1 in 1976, the company unveiled Apple II in 1977 and consecutively introduced Apple III in 1980.

In the early 1980s, the company’ s market share was on the decline after facing stiff competition from IBM. The company also had some product failures such as Lisa. The product was unsuccessful after its launch because of its high cost that failed to meet user needs thus resulting in poor sales. The company has tried to maintain its reputation by ensuring that they have a new product each year out in the market. However, it is worth noting that the road to success has not always been rosy for Apple.

They have had their share of product flops over the years (Gardiner, 2008). A product such as a Message Pad (The Newton) is arguably one of the most famous flops in the company’ s history. Although it was available in the market over a longer duration of about six years, Newton is an example of a product that was way ahead of its time (Gardiner, 2008). The Apple pippin is another product that failed miserably. The pippin was an attempt by Apple to design gaming machines that were inexpensive to the ordinary consumer.

This did not go well because the game’ s software and attributes were way below the competitors’ products such as the Sega, Sony PlayStation, and Nintendo. Other products were the TAM (Twentieth Anniversary Mac), Macintosh TV, G4 Cube, and the Apple Lisa.

Works Cited

Ajaero, T. M., 2010. Steve Jobs Quotes: Learning from Apple’s Innovation Strategy. [Online]

Available at: http://www.strategicbusinessteam.com/famous-small-business-quotes/steve-jobs-quotes-business-and-leadership-principles-of-apple/

[Accessed 9 December 2012].

Dalal, S., 2011. Apple's Innovation Strategy - Learn How Apple Innovates. [Online]

Available at: http://www.innovationmain.com/Apple-eBook.html

[Accessed 11 December 2012].

Feinberg , B. T., 2009. Design Thinking and Innovation at Apple, Boston: Havard Business Publishing.

Gardiner, B., 2008. Learning From Failure: Apple's Most Notorious Flops. [Online]

Available at: http://www.wired.com/gadgets/mac/multimedia/2008/01/gallery_apple_flops

[Accessed 10 December 2012].

Leber, J., 2012. Can Apple Still Innovate on a Shoestring?. [Online]

Available at: http://www.technologyreview.com/news/506766/can-apple-still-innovate-on-a-shoestring/

[Accessed 9 December 2012].

Sanford, G., 2004. Company History: 1976-1981. [Online]

Available at: http://apple-history.com/h1

[Accessed 10 December 2012].

The Economist, 2007. Lessons from Apple: What other companies can learn from California's master of innovation. [Online]

Available at: http://www.economist.com/node/9302662

[Accessed 9 December 2012].

Zeiler , D., 2012. The Three Innovations That Will Make Apple Inc. (Nasdaq: AAPL) the First $1 Trillion Company. [Online]

Available at: http://moneymorning.com/2012/03/01/three-innovations-that-will-make-apple-first-1-trillion-company/

[Accessed 10 December 2012].

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