The paper "Internet And Electronic Marketing" is a perfect example of a Marketing Case Study. This study aims at looking into the role of social media and the part it plays in the marketing of goods and services. It has become an essential tool and arguably a convenient way to make an enterprise visible. The social media has become particularly popular with the younger generation and even the older generation has adapted to this technological advancement. Attempt will thus be made to understand the whole system and how interactive platforms like Facebook, have twisted marketing of products in the modern world. 1.2 Scope More than ever before consumers can trust the web for their shopping needs to an extent that they can comfortably order, bargaining and even wait for a product to be delivered right from the comfort of their homes or offices.
Similarly, companies have found reliable companions on the web and this has changed the way they also interact with their customers. It has also become easy to interact by way of getting feedback (Hart & William, 2008) 2.0 Company Overview 2.1 Background Sony Corporation started its operations at around 1946 in Tokyo Japan.
Over the years, the company has grown and spread with branches in several countries. There are four major components under Sony Corporation dealing with electronics, game, network services and medical business. According to the information on the Corporations Facebook page it has been on Face book since May 2010. It is however not clear when the company went online 2.2 Products Sony Corporation is primarily an electronics provider dealing with home appliances like television sets, radios refrigerators as well as industrial products.
There has been a development of wide range of products and in recent times, the company has built data storage facilities like memory cards and flash disks. The company is also a manufacturer of computers and digital audio equipment and has moved to the manufacture of mobile phones (Sony Corporation, 2012). 2.3 Business Model on Facebook. In recent times like most other electronics manufacturers, it has delved into the production of mobile phones, laptops, and cameras and this is perhaps one of its most prominent products on social media market place today.
Various pages have been created for a variety of products on Facebook as opposed to having all the information on the company’ s website or Facebook page. 3.0 Investigation and Analysis of the Facebook Page 3.1 Resources The company capitalizes on the use of photos for the marketing of its products on Facebook. One of the most conspicuous of its pages where photographs have been used to pass the intended message is that of the Sony Xperia brand phone. Here, photos of the phone are superbly displayed accompanied by emphatic advertising messages.
This phone can be termed as one of Sony’ s newest brands whose features seem best suitable for young people. 3.2 Activities In addition to the photos posted on these pages, there are videos that, according to the descriptions given, have been recorded using the mobile phones on display. 3.3 Friends About three million people have liked this page an indication that they follow the product; this can be translated as a good reception for the company by the consumers. Several comments have also been posted on this page further showing an interest by consumers for Sony product
Cappel, J. & Huang, Z. (2007). A Usability Analysis of Company Website. Journal of Computer
Information Systems, 4 (1), 341-366
Charlesworth, A.(2009). Internet Marketing: A Practical Approach. Maryland: Butterworth-
Croll, A. (2009). Complete Web Monitoring. Beijing: O'Reilly.
Dave, C., Fiona, E., Richard, M., & Kevin, J. (2009) Internet Marketing: Strategy,
Implementation And Practice. New York: Prentice Hall.
David, C. (2002).CRM Tools Improve Access, Usability. New York: Hampton Press
Doug, L. (2001). The Great Enterprise Balancing Act: Extended Relationship Management.
META Group publication.
Drost, H. (2011) Viral Media. Strategies Technical Communication Journal, 49(3), 301-313
Frey, M., (2012). Social Media Fragmentation. Retrieved from
Hart D, & William G (2008). Coming to Content Management: Inventing Infrastructure for
Organizational Knowledge Work. New York: Prentice Hall
Howard, T., (2005). Viral advertising spreads through marketing plans Journal .
Jaakko, S. (2007).Mobile customer relationship management: underlying issues and
challenges. Business Process Management Journal 13 (6), 772-724.
Montgomery, A. (2001). Journal Applying Quantitative Marketing Techniques to the Internet
Miller, M., (2009). Selling Online 2.0: Migrating from EBay to Amazon, Craigslist, and
Your Own E-commerce Website. Indianapolis
Peacock, M., (2008). Selling Online with Drupal E-Commerce: Walk through the
Creation of an Online Store with Drupal's E-Commerce Module. Birmingham
Pennington, L. (2007). Surviving the Design and Implementation of a Content-Management
System. Journal of Business & Technical Communication, 4, 134-147
Thurow, S. (2008). Search Engine Visibility. Berkeley, CA: New Riders.
Rayner, A (2010). Put the Emphasis on Local Internet Marketing and reach first page on
Google. Retrieved from
Robert, A., (1997) Electronic marketing and the consumer Journal. New York: Sage
Sony Corporation (2012). SONY make we believe. Retrieved from