Internet Marketing of Nike, Adidas, Puma and Converse - Case Study Example

Commerce Nike The model Nike has developed is simple where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchase cart as shown in the right hand corner. Te customer after purchasing all the products is directed towards the final payment counter where they pay for the purchased products and after that the products gets delivered to them (Nike, 2014). The process is simple and a few steps helps the customers to ensure that the products gets dispatched at the correct location and at the right time. Adidas Adidas looks to have s slightly complicated process as the person purchasing the product has to pass from one stage to the other before being directed to the payment page. The process is a lengthy one and looks towards concentrating different areas. The process entails towards one where the details have to be gathered through every process and requires looking at different aspect before being directed to the payment page (Adidas, 2014). The process thereby looks at ensuring that the customers have to carry out a lengthy process before making the required payments Puma Puma has a simplified process where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchase cart as shown in the right hand corner (Puma 2014). Te customer after purchasing all the products is directed towards the final payment counter where they pay for the purchased products and after that the products gets delivered to them. Converse The website has developed an option through goods can be purchased and is added to the cart where the person can visualize the different products which has been purchased and payments can be made thereafter as shown below. This provides an opportunity to ensure ease in payments and directs the person through the gateway through which easy payments can be made for which the person needs to first gets registered and carry out the process (Converse, 2014). The entire process has been simplified and helps the person to pass on through one stage to the other easily. Connection Nike The homepage of Nike provides an opportunity to be linked directly to different social networking sites by just clicking on the mouse. In addition to it the website also provides an opportunity to follow different activities and ensures that the customer through the process will be able to understand the manner in which Nike is working and the different followers and comments can be easily read and replied (Nike, 2014). The company is also active and ensures active participation by replying to the different customers and having a good social networking process in place Adidas Adidas doesn’t provides a direct link through which different social networking sites can be linked and doesn’t provide an opportunity through which people can visit navigation sites. Instead while navigating the different pages provides an opportunity to be linked t different social networking sites but is not provided directly on the homepage. Puma Similarly to Nike the homepage of Puma provides an opportunity to be linked directly to different social networking sites by just clicking on the mouse. In addition to it the website also provides an opportunity to follow different activities and ensures that the customer through the process will be able to understand the manner in which Puma is working and the different followers and comments can be easily read and replied. The company is also active and ensures active participation by replying to the different customers and having a good social networking process in place. Converse Converse doesn’t provides a direct link through which different social networking sites can be linked and doesn’t provide an opportunity through which people can visit navigation sites. Instead while navigating the different pages provides an opportunity to be linked t different social networking sites but is not provided directly on the homepage Corporate Id & Design Nike The corporate Id and design is consistent and can be found on every navigation page. The design along with the colour is consistent and the website clearly brings forward the logo so that people can be associated with the same and understanding the product can be easy only by looking at the corporate id. Further, the website has also ensured that different places also denote the same id so that people become aware and are easily able to associate with the same Adidas The corporate Id and design is consistent and can be found on every navigation page. The design along with the colour is consistent and the website clearly brings forward the logo so that people can be associated with the same and understanding the product can be easy only by looking at the corporate id. Further, the website has also ensured that different places also denote the same id so that people become aware and are easily able to associate with the same Puma The corporate Id and design is consistent and can be found on every navigation page. The design along with the colour is consistent and the website clearly brings forward the logo so that people can be associated with the same and understanding the product can be easy only by looking at the corporate id. Further, the website has also ensured that different places also denote the same id so that people become aware and are easily able to associate with the same Converse The corporate Id and design is not seen in any page as the brand looks to promote itself based on its name. No corporate logo or id is seen in different pages highlighting that the main focus is on the brand name and the focus is towards gaining prominence through the name of the organization. Convergence Nike The homepage of Nike provides an opportunity to be flexible with other objects like mobile and is compatible with different handsets. The website has been further developed and designed in a manner where it ensures that it can be viewed on mobile handsets as well. The RSS feedback process is also available thereby helping the product to have addition facilities like convergence which increases the focus and helps to look at different aspect while purchasing the product Adidas The homepage of Adidas provides an opportunity to be flexible with other objects like mobile and is compatible with different handsets. The website has been further developed and designed in a manner where it ensures that it can be viewed on mobile handsets as well. The RSS feedback process is also available thereby helping the product to have addition facilities like convergence which increases the focus and helps to look at different aspect while purchasing the product Puma The homepage of Puma provides an opportunity to be flexible with other objects like mobile and is compatible with different handsets. The website has been further developed and designed in a manner where it ensures that it can be viewed on mobile handsets as well. The RSS feedback process is also available thereby helping the product to have addition facilities like convergence which increases the focus and helps to look at different aspect while purchasing the product Converse The homepage of Converse provides an opportunity to be flexible with other objects like mobile and is compatible with different handsets. The website has been further developed and designed in a manner where it ensures that it can be viewed on mobile handsets as well. The RSS feedback process is also available thereby helping the product to have addition facilities like convergence which increases the focus and helps to look at different aspect while purchasing the product Cross Promotion Nike Nike allows different products to be sold over the website and people can purchase various products of the company. Associated companies products can be compared and the process of viral marketing is active as it provides an opportunity to compare different products and based it look to purchase the different products which are available in the market (Nike, 2014). Further, the use of cross promotion techniques has enabled the customer to look at different products and see the reason why Nike is superior and the manner in which the different offerings are better compared to others. Adidas Adidas has also worked on a similar strategy like Nike and provides an opportunity to compare products with their products. This facility is limited and the organization tends to concentrate more on their own offerings (Adidas, 2014). The process of viral marketing is clearly evident as people based on different comparisons are free to choose the product they seem to be the best and are therefore in a better position to decide their actions. Puma The strategy Puma has approached is one where different company products can also be purchased by clicking on the hyperlink which directs the person to another place. This ensures that the customer can first look for Puma products and if they want more options can compare with others and then choose the product they want. This is similar strategy which other players have undertaken but care has been ensured to be differentiated by providing additional features. Converse Converse has ensured that products comparability is present so that people based on design, colour, price and other feature can compare the products with other players in the market. This has created an opportunity where the different needs and requirements are better met and customer experience gets enhances and the process of using viral marketing has enabled them to carry out different activities easily. Compliance Nike Nike has ensured that they comply with the legal requirements associated with W3 and privacy legislation. The website has been developed keeping in mind that no private information of people gets leaked and the company also doesn’t takes steps which leads towards leakage of personal information. Abiding with the W3 policies have ensured that no objectionable material is highlighted on the website and the entire process tends towards providing correct and true picture of the organization and also looks towards complying with the different legal regulations. Adidas Similarly to Nike, Adidas has ensured that they comply with the legal requirements associated with W3 and privacy legislation. The website has been developed keeping in mind that no private information of people gets leaked and the company also doesn’t takes steps which leads towards leakage of personal information (Adidas, 2014). Abiding with the W3 policies have ensured that no objectionable material is highlighted on the website and the entire process tends towards providing correct and true picture of the organization and also looks towards complying with the different legal regulations. Puma Similarly to other players Puma has ensured that they comply with the legal requirements associated with W3 and privacy legislation. The website has been developed keeping in mind that no private information of people gets leaked and the company also doesn’t takes steps which leads towards leakage of personal information. Abiding with the W3 policies have ensured that no objectionable material is highlighted on the website and the entire process tends towards providing correct and true picture of the organization and also looks towards complying with the different legal regulations. Converse Converse has also abided with the the legal requirements associated with W3 and privacy legislation. The website has been developed keeping in mind that no private information of people gets leaked and the company also doesn’t takes steps which leads towards leakage of personal information. Abiding with the W3 policies have ensured that no objectionable material is highlighted on the website and the entire process tends towards providing correct and true picture of the organization and also looks towards complying with the different legal regulations. All the players thereby have looked to work on similar models and have ensured that all the legal requirements are met Currency Nike The website in updated constantly with all the information and the website reflects the time and date when the changes were done. This helps the visitors to understand the new additions and also provides an opportunity where the company is able to bring forward all information and ensure that the customers are regularly undated. The process of providing update information is on a continuous basis and ensures better interaction with the customers. Adidas In a similar manner Adidas website in updated constantly with all the information and the website reflects the time and date when the changes were done. This helps the visitors to understand the new additions and also provides an opportunity where the company is able to bring forward all information and ensure that the customers are regularly undated. This process has ensured that any developments is brought forward and having date and time enables the user to understand whether any change has been done Puma In a similar manner Puma website in updated constantly with all the information and the website reflects the time and date when the changes were done. This helps the visitors to understand the new additions and also provides an opportunity where the company is able to bring forward all information and ensure that the customers are regularly undated. This process has ensured that any developments is brought forward and having date and time enables the user to understand whether any change has been done Converse Like any other website Converse website in updated constantly with all the information and the website reflects the time and date when the changes were done. This helps the visitors to understand the new additions and also provides an opportunity where the company is able to bring forward all information and ensure that the customers are regularly undated. The process has enabled Converse to be positioned as one where up to date information is passed on to the customers. Corporate Nike The website provides complete details pertaining to history of company, mission statement organisational structure, names and details of CEO and managers, address, maps, link to suppliers, dealers and intermediaries. This provides the different people with all the information they are looking for and ensures ease in operations (Nike, 2014) Adidas Adidas also looks to provide all details pertaining to history of company, mission statement organisational structure, names and details of CEO and managers, address, maps, link to suppliers, dealers and intermediaries. Puma Puma through their official webpage has a link which details pertaining to history of company, mission statement organisational structure, names and details of CEO and managers, address, maps, link to suppliers, dealers and intermediaries. Converse In a similar manner Converse provides all details pertaining to history of company, mission statement organisational structure, names and details of CEO and managers, address, maps, link to suppliers, dealers and intermediaries. This helps the user to garner different information about the organization easily. Conclusion The analysis of Nike, Puma, Adidas and Converse on different parameters associated with the website and its feature shows that all websites look towards working on similar phenomenon with very little differentiation among each other. The different organizations have developed the different needs and requirements where customer experience and different needs can be enhanced. It has been clearly identified that Nike leads in different areas as they have looked to develop their website and aims to provide different facilities and factors which can attract people. Other players like Adidas, Puma and Converse have followed similar strategies but Converse is lacking behind. Converse needs to look at different dimensions and look to learn from other players by making changes in their website appeal and having different features to be added along. The analysis shows that Nike is well along the lines where different aspect associated with logo, corporate id, currency and other aspect is well highlighted. In addition to it the opportunity to make purchases and looking towards adopting future strategies and developing ways through which better customer experience can be enhanced can be developed. Puma and Adidas are very close to Nike and lacks in only few areas as all competitors look to copy the strategies of other players and aim towards developing their strategies based on it. This has thereby led towards reducing differentiation between the different players and has created a level playing field where different aspect associated with customer experience has been maximized. The analysis also brings forward the fact that Converse is looking towards adopting a differentiated strategy where they look towards attracting customers based on different dimensions. The overall phenomenon which Converse has adopted has looked towards working on being on a differentiated model and has thereby helped to ensure that the overall mechanism through which different activities are carried out can be differentiated. Other players like Adidas and Puma has looked to follow other players and has thereby ensured that the strategy which players have adopted is similar. The analysis thereby helps to provide an important aspect and shows the manner in which different players have looked towards differentiated strategy and based on their offerings has looked to attract customers based on different factors. The overall mechanism thereby highlights that Nike is well advanced in comparison to other players and has thereby looked towards bringing the change in which different decisions are taken. The overall phenomenon has thereby looked towards working on strategies that look towards bringing about the change in the manner customer experiences and has helped to ensure that better decisions and experience of customer can be ensured. The overall analysis thereby shows that Nike is well positioned and other players look towards following the same. This strategy has helped Nike to be the market leader and has allowed other players to follow similar strategies. Converse is one which has looked towards being differentiated but slightly as it has looked to attract people based on different dimensions. Thus, the overall strategy is aimed towards maximizing the experience of the customers and looks towards ensuring that the experience of the customer improves and satisfaction of customer becomes better. References Adidas, 2014, About Adidas, viewed 19 October 2014,http://www.adidas-group.com/en/ Converse, 2014, About Converse, viewed 19 October 2014,https://www.converse.com/about/about-us.html Puma, 2014, About PUMA, viewed 19 October 2014,http://www.pumaenergy.com/en Nike, 2014, About Nike, Inc, viewed 19 October 2014, http://nikeinc.com/pages/about-nike-inc Read More