The paper "Internet Marketing of Nike, Adidas, Puma and Converse " is an outstanding example of a marketing case study. The model Nike has developed is simple where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchasing cart as shown in the right-hand corner. The customer after purchasing all the products is directed towards the final payment counter where they pay for the purchased products and after that, the products get delivered to them (Nike, 2014).
The process is simple and a few steps help the customers to ensure that the products get dispatched at the correct location and at the right time. Adidas Adidas looks to have s slightly complicated process as the person purchasing the product has to pass from one stage to the other before being directed to the payment page. The process is a lengthy one and looks towards concentrating on different areas. The process entails towards one where the details have to be gathered through every process and require looking at different aspect before being directed to the payment page (Adidas, 2014).
The process thereby looks at ensuring that the customers have to carry out a lengthy process before making the required payments Puma Puma has a simplified process where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchasing cart as shown in the right-hand corner (Puma 2014). Te customer after purchasing all the products is directed towards the final payment counter where they pay for the purchased products and after that, the products get delivered to them. Converse The website has developed an option through goods can be purchased and is added to the cart where the person can visualize the different products which have been purchased and payments can be made thereafter as shown below.
This provides an opportunity to ensure ease in payments and directs the person through the gateway through which easy payments can be made for which the person needs to first get registered and carry out the process (Converse, 2014).
The entire process has been simplified and helps the person to pass on through one stage to the other easily. Connection Nike The homepage of Nike provides an opportunity to be linked directly to different social networking sites by just clicking on the mouse. In addition to it the website also provides an opportunity to follow different activities and ensures that the customer through the process will be able to understand the manner in which Nike is working and the different followers and comments can be easily read and replied (Nike, 2014).
The company is also active and ensures active participation by replying to the different customers and having a good social networking process in place Adidas Adidas doesn’ t provide a direct link through which different social networking sites can be linked and doesn’ t provide an opportunity through which people can visit navigation sites. Instead while navigating the different pages provides an opportunity to be linked t different social networking sites but is not provided directly on the homepage.
Adidas, 2014, About Adidas, viewed 19 October 2014,http://www.adidas-group.com/en/
Converse, 2014, About Converse, viewed 19 October 2014,https://www.converse.com/about/about-us.html
Puma, 2014, About PUMA, viewed 19 October 2014,http://www.pumaenergy.com/en
Nike, 2014, About Nike, Inc, viewed 19 October 2014, http://nikeinc.com/pages/about-nike-inc