The paper "Changes in Technology and Communication" is a perfect example of marketing coursework. Over the years, different individuals and groups have come up with different definitions of communication depending on the needs the communication is supposed to meet or satisfy. Communication can be defined as any behavior that results in the exchange of meaning. Stephen & Karen (2008, p. 4) have interpreted communication as the process by which information is transmitted between individuals or organizations so that an understanding is developed. Two or more persons can view communication as an exchange of facts, ideas, opinions, or emotions.
Keyton (2011) is another prolific scholar who has endeavored to put communication into perspective. According to him, communication is the process of transmitting information and common understanding from one person to another. All the developed definitions of communication show the importance of communication in day-to-day life. Communication is an integral component of any business organizations. No organization can thrive, morph and develop in the business world without establishing and upholding strong pillars of communication (Addo, 2013). This is because communication creates mutual relations and understanding in an organization.
A good relationship among the employees and between the employees and employers is paramount in ensuring boundless success and achievements in an organization. This relationship can only be established when communication has been embraced by each stakeholder. When an organization establishes this kind of effective communication, the co-ordination between departments will flow seamlessly and effortlessly. The organization will conduct delegation of duties without failure or omissions and the result will be improved efficiency and effectiveness in an organization. Other organizations even use communication as a tool for measuring performance and the efficiency of leadership in an organization (Keyton, 2011). Over the years, however, there has been a paradigm shift in the ways and modes of communication.
The traditional ways of communication have been replaced by modern communication means that are a reflection of the advancement in technological expertise of the current generation (Keyton 2011). Over the last 20 years, there have been critical changes in technology, the world over and this has really altered the way business communicates. Traditionally, most organizations embraced the formal channels of communication.
These were the upward channels, downward channels, lateral, or diagonal channels (Fred, 2010). Upward channels of communication are those from the junior officers of an organization to the senior ranking officers. Traditionally, it occurred through memos, suggestion boxes, or direct conversations. Downward channels of communication are those from senior management to junior officers that were done either through memos or face-to-face (Fred, 2010). The other channel of communication that was embraced traditionally is the lateral, also known as sideways, flow of information (Fred, 2010). This was made across all the departments of an organization through seminars and workshops.
The last traditional formal channel of communication was the diagonal channel. These channels occurred without following any chains of command. It occurred when two officers performing different functions of different ranks co-operated to solve issues for a mutual benefit of the organization (Addo, 2013). It is important to note that these channels of information flow are still used by organizations but what has changed are the modes used to get the information across the various departments listed. Most communications have nowadays embraced the mode of communication called E-communication.
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