The paper "Introducing Sale of New Cars by Tesco" is a perfect example of a case study on marketing. Tesco PLC is a multinational company that offers groceries as well as other nonfood goods and services. The Company has been operational for close to a century. The company has a huge customer base with people spread across three continents. Tesco is the largest supermarket chain in the United Kingdom with a presence in almost every British town. Among the products offered by Tesco include banking as well as music in addition to groceries.
Tesco PLC operates in a hierarchical manner with a number of departments that work in harmony to ensure that the company achieves its objectives (Tesco PLC 2013). The company has many strengths and numerous opportunities which if properly utilized would lead to good, better, and best business as the business tagline goes. On the flip side, there are weaknesses with Tesco such as hardship in taking a foothold in the United States. There are also numerous threats facing Tesco which come mostly in the form of competitors that have carved a niche especially in the British market (Tesco PLC 2013).
Introducing a new product in the form of sale of cars and auto parts would be a breath of fresh air to the fortunes of Tesco. 1.0 Introduction Introducing Sale of New Cars by Tesco Tesco PLC is a multinational retailer which deals with grocery and general merchandise. Tesco headquarters are in Cheshunt, Hertfordshire, England. In terms of profits, Tesco ranks second globally. Tesco has stores in more than ten countries that are spread across Europe, Asia, and North America. The founder of Tesco was Jack Cohen who founded the company in 1919.
The business rapidly expanded in terms of the number of stores as well as the types of products that were being sold. Tesco offers a wide range of products such as electronics, books, clothing, furniture, software, internet services, among others (Humby 2003, et. al, 45). Tesco repositioned itself from a retailer that targeted those with low levels of income to one which is acceptable across the whole social spectrum. Tesco has grown by leaps and bounds and currently, the retail giant has more than 6,300 stores.
Tesco had introduced an online business selling a second-hand car which was unfortunately closed down. However, with the retail giant daring to venture into new areas by diversifying its product range, it seeks to sell new vehicles and vehicle parts. The retailer seeks to introduce an online business selling new cars as well as introducing car dealerships. 2.0 Main Findings 2.1 Rationale for Introducing Car Sale Business 2.1.1 Customer Base Tesco has a huge presence in countries located in Asia, Europe, and North America. These countries include the United States, The United Kingdom, China, the Czech Republic, Japan, Malaysia, and Thailand.
Tesco serves very many customers in the countries where it has a presence.