The paper "Analysis of the Brochure for a Company Called the Explorers " is a great example of a business case study. Brochures can also be called pamphlets or leaflets that help businesses to advertise their services and products (Eldridge 2012, p. 178). The brochure used in the case is for a company called the Explorers that promises a solar eclipse expedition that took place in March 2006. The consumers were promised an eight-day Mediterranean Cruise. The price range included about 995 pounds whereby the program entails Athens, Santorini, Magna, the Sahara Desert, Leptis Magna, Apollonia, Heraklion, Tripoli, and Cyrene.
According to the brochure, the African continent whereby people could observe the solar eclipse for about four minutes. There are several terms and conditions, warranties, and representatives provided by the brochure and will be analyzed in the following paragraphs. When a person purchases a package holiday, the law demands tour operators to utilize reasonable skills and care when arranging holidays. The holiday should Match its depiction: This indicates that all the information represented in the brochure or provided by the tour operator or travel agent should accurately be presented.
For instance, the given brochure states that visitors will be treated to an expedition to six islands with everything cared for by the company. Therefore, this should be so. Should be of a sound standard, considering, for instance, the charges paid and the location. For example, visitors do not expect a budget-priced holiday to have similar standards with luxury holidays. Nevertheless, whatever the holiday’ s price, visitors would like basic hygiene standards to apply. Terms and Conditions The brochure encourages its clients to choose their travel arrangements by making provisional reservations mostly for about seven days.
The booking forms should be finished and signed by a person with 18 years and above. The signed booking must be sent to the company together with the deposit or full payment if the booking is to occur within seven-weeks prior to departure. The main reason for the brochure to stipulate the age required for booking is to ensure that children avoid taking trips without supervision from their parents or assigned tour operatives. A minimum of eight weeks' booking period prior to departure is issued to ensure that travelers have time to consult about their voyages.
The company allows booking to be carried out through the internet, over the telephone, email, or any other electronic media that would provide the booking company with the booking individuals’ information. However, the brochure stipulates that insurance premiums are payable during the booking time for people wishing to buy the insurance offered by the company. Binding contracts between the travelers and the company materializes after the traveler receives booking confirmation (Khoury and Yamouni 2007, p. 190).
These conditions of booking form the contracts’ bases. The Explorers Travel Club Limited director can decide to change the contract, which is governed by the English regulation. In addition, it is subject to the exclusive Wales and England Courts’ jurisdiction. Unfortunately, transportation delays such as flights can occasionally take place. However, the company cannot allow any liability related to delays beyond the organization’ s control or losses and expenses incurred. Based on the insurance policy terms taken out by the traveler, a client can seek out payment of such losses or expenses alongside delay compensation from the insurance company.
The company fails to accept earning loss liability or substantial business losses from delays. Instead, clients are advised to take appropriate insurance policies that cover losses. Suppliers are also given terms and conditions for their services especially hoteliers, coach operators, and airlines. These conditions often restrict the liability of the suppliers to clients according to the applicable global conventions.
Barnett, RE, 2003, Contracts. Hoovers: Aspen Publishers
Carter, JW and Harland, DJ, 2004, ‘Contract Law in Australia,’ 4th ed., Chatswood, N.S.W: Butterworths Lexis Nexis.
Eldridge, K, 2012, The Best of Brochure Design 11, Beverly, MA: Rockport Publishers
Khoury D & Yamouni, YS, 2007 ‘Understanding Contract Law,’ 7th ed., Chatswood, N.S.W: Butterworths Lexis Nexis.
MacDonald, KE, 2007,. The Law of Contract. Oxford, United Kingdom: Oxford University Press.