The paper "Marketing Plan for Samsung Galaxy S6" is a good example of a marketing case study. Samsung products are known globally due to the strategic marketing procedures that the company has put in place. With the increasing technological advancement in the communication industry, Samsung has developed a Samsung Galaxy S6, which is a smartphone with the state of art functionality that is desirable by the consumers. This assessment report will categorically look into the introduction of the Samsung Galaxy S6 in the market. The launch of the Samsung product is reasonable in the sense that, there are various companies competing with Samsung in the introduction of smartphones in the market (Hackley, 2010).
The assessment will look at the internal and external environment as well as the aim and the goals that Samsung intend to achieve with the Samsung Galaxy S6. Further discussion is based on the marketing mix, analysis of the product situation in the market and the overall marketing strategies that are deployed to ensure a successful sale of the Samsung Galaxy S6 (Miskelly, 2013). Introduction The evolution of communication has seen Motorola and Nokia phones being the key player in the market for many years.
However, the increasing consumer demands for technologically advanced product has made Samsung company produce quality products that are consumer friend in terms of expectation and pricing. In less than a decade, Samsung products have gained popularity and are currently dominating a larger market share for electronic products (Miskelly, 2013). From the year 2007, Samsung had been producing smartphones that are affordable to the average consumer as compared to the earlier days when the products mainly targeted the business class. Statistics show that the Samsung Company displaced Nokia in the year 2012 by dominating about 32.3% of the market share.
The Company has since stayed ahead of Nokia and is continuously gaining popularity in the global market. In Europe, the Samsung Company is the largest seller of smartphones and capture 45% of the market share as shown by the data collected by Kantar World panel Com-tech. Globally, the sale of smartphones such as Samsung Galaxy S6 is increasing. For example, in the year 2012, the sale increased by 46.9, with the Samsung smartphones accounting for 39.6% of the total sale, according to data collected by Gartner research.
Currently, Samsung is working towards increasing the company revenue and changing the organizational culture and strategy through advanced technological innovation (Sheehan, 2011). Situation analysis Situation analysis is the foundation plan for marketing the Samsung Galaxy S6 smartphone. The criteria are important in examining the internal and external factors that may affect the success of the product in the market. The political and legal forces such as government policies in the target market can affect marketing the product.
Therefore, marketing and introducing the product in the market will ensure total compliance with such forces, both globally and regionally. Technology in the development of android smartphones is changing daily. Therefore, the Samsung Galaxy S6 is developed using the latest technology that makes it the best product on the market (Hackley, 2010). Considering the competition analysis, the main competitors in the market is the apple iPhones that are presiding to capture the global market. However, customers are always keen on getting the latest smartphones such as the Galaxy S6 developed by Samsung.
The social forces are also some of the drivers that were considered in the development of the S6 as per the customer requirements. Customers are keen to look at the performance of the product features such as camera, speed, uniqueness, quality, and affordability, which are all considered in the release of galaxy S6.