The paper “ Dell Company and Hewlett-Packard’ s Marketing Strategies” is an inspiring example of a report on marketing. This report provides a comprehensive market approach of two companies, Dell International and Hewlett-Packard (HP) Company. It relates the key concepts and discuses how these companies use marketing approaches. Dell Company was founded by Michael dell in 1984 at Austin while he was a student at the University of Texas, it is headquartered at Texas. The company is one of the largest personal computer company and the fastest-growing computer technology company. it has a vision of producing computers to make a computer system that accommodates individual requirements. 1.1 Alienware (DELL)Dell aliens are not aliens in the true sense, but Dell's Alienware laptops and Dell desktop aurora nicknames; The Dell laptop models with extraordinary graphics performance, called a powerful gaming laptop.
You can also experience the unparalleled scalability, performance, and compatibility while enjoying desktop quality images. So powerful, it is amazing. Recommend M17x about $2,799 (Alienware 2013). Hewlett-Packard (HP) company was founded in 1939 and headquartered in California's Silicon Valley city of Palo Alto, 2002 merger with Compaq, IBM is the world's second only to the computer and office equipment manufacturers.
Hewlett-Packard Company attaches great importance to research and development, pay attention to research and development often want to combine. 1.2 HP Pavilion HDX Entertainment Notebook PC seriesWrapped up in HP’ s brand new Imprint pattern – “ Dragon” – this sleek, powerful notebook offers a first-class home theatre experience, high-performance computing, HP’ s first 20.1-inch display, and a stylish, innovative design. Featuring genuine Windows Vista® Home Premium for superior digital entertainment and advanced features. The pavilion HDX series about $2,999 (Hp 2013). 2.0 Industry Background: The PC IndustryElectronic digital computers moved out of science fiction and into reality during World War II.
Less powerful than a modern pocket calculator, the first real job for these massive machines was to speed up the calculation of artillery firing tables. Thirty years later, computers had firmly cemented themselves in the public imagination. They were huge boxes, covered with blinking lights and whirring reels of tape. Banks and big corporations all had computer rooms, closely guarded by a priesthood of programmers and administrators. Science fiction novels and movies imagined impossibly brilliant supercomputers that guided spaceships and controlled societies, yet they were still room-sized behemoths.
The idea of a personal computer, something small and light enough for someone to pick up and carry around, was not even on the radar (Ars. technica by Jeremy reamer 2005). 3.0 Company BackgroundDell Company is the world's leading IT products and services provider Dell, listens to customer needs, providing customers with trust and innovative technology and services. Benefit from the unique direct business model, Dell sells more systems globally than any computer manufacturers and thus ranked No.
25 on the Fortune 500. Dell has been able to continue to consolidate its market-leading position, because of its direct sales has consistently adhered to standards-based computing products and services and to provide the best possible customer experience. In the past four quarters, the company achieved a turnover of $ 57.4 billion. Dell currently has about 75,100 employees worldwide (Dell 2013). Hewlett-Packard (HP) company was founded in 1939 and headquartered in California's Silicon Valley city of Palo Alto, 2002 merger with Compaq, IBM is the world's second only to the computer and office equipment manufacturers.
Hewlett-Packard Company attaches great importance to research and development, pay attention to research and development often want to combine. HP Company Investment in research and development each year for more than 4 billion U. S. dollars. HP Labs has the world's advanced level, almost all of its research into the forefront of world science. Laboratory Director chaired by a senior vice president (Hp 2013).
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