Explanation and Description of iPad 2 Marketing Strategy IntroductionThe iPad is a class of tablet computers designed developed and marketed by Apple Inc. The weight and the size of the IPad is less than that of conventional laptop computers, the iPad is controlled by multitouch display just like the iPod Touch and the iPhone. IPad, first released by Apple in April 2010, controlled seventy-five percent of the tablet PC market in the same year, the iPad 2 was released in March 2011, and Apple envisions increasing its market share of the tablet PC computing market in the world.
The iPad essentially serves as a platform for audio-visual media such as web content, books, movies, periodicals, games and music. The iPad initially used Wi-Fi (Wireless Fidelity) data connection to browse the Internet, install software, and to load and stream media. The latest models have 3rd Generation (3G) capability to connect to EV-DO, UMTS / HSDPA (850, 1900, 2100 MHz) GSM / EDGE and HSPA data networks. ITunes manages and synchronizes the iPad on a personal computer via USB cable. IPad can run its own applications as well as iPhone applications without altering the programs.
IPads only runs programs approved and distributed by Apple, through the Apple online store. Background information IPad marketing and development has a long history in terms of marketing strategies. In the past, Apple Inc have utilised several marketing strategies to ensure that their tablet PC stay on the market and possibly gain an important strategic competitive advantage. Since Apple introduced the Newton MessagePad 100. The first globally strategic marketing approach Apple portrayed was when it shelved the production and sales of PenLite a PowerBook Duo-based tablet, since it was considered that PenLite could hurt the sales of MessagePad.
The marketing strategies for Apple Inc faced several challenges in the tablet field it was forced to discontinue MessagePad 2100 production in the year 1998; therefore, the marketing strategies have faced several challenges. Even tough Apple developed iPad before the iPhone; the company had to consider several marketing strategies and released iPhone in the year 2007. Three years later, Apple released the iPad. The devices founded the multitouch finger-sensitive touch screen interface of the company’s iOS mobile operating system. Major physical enhancements from to the iPad first generation, included the Wi-Fi addition, 3G.
To gain more market share, Apple Inc. unveiled iPad 2, the second generation of the device, on March 2, 2011. The company made several enhancements to the second generation from the first generation such as faster and better dual core Apple A5 processor, more sleek design, maintaining the superb battery life and relatively low pricing in several countries. The company also adopted a reimbursement approach to iPad generation one customers, who satisfied some terms and conditions. Apple Inc Company Apple Inc. established on April 1, 1976, as Apple Computer, Inc.
is an American multinational corporation that designs and markets computer software, personal computers and consumer electronics. The company whose mission is to make a contribution to the world by making tools for the mind that advance humankind, has produced several computing devices and software in the past. The vision of the company is not clarified on its websites, but from the statement of the executive, the vision is to lead the industry in innovation with its award winning products. The products from the company which have had substantial market share include Apple II, Macintosh Operating System, iPad, iPhone, iPod, Ilife, Final Cut Studio, Aperture, Safari, iWork, iTunes and IOS mobile operating system (Fletcher 2011).
Apple was rated as the most valuable technology company in the world, and as well being among the largest companies. The company values distinctive advertising campaigns as well as the philosophy of comprehensive aesthetic design. In the year 2010, the company had annual sales exceeding sixty five billion dollars.