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Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV case study
Maintaining the Music Business while introducing iPhone and Apple TV Key strategic challenges facing Apple’s Computer The Apple’s Company is facing serious security issues. Since its market power surpassed Microsoft by a stunning 5%, the company has been on the spotlight. Hackers, malware developers, competitors and the government are monitoring its progress. The hackers want to send their attacks to people through the most influential service provider, Apple Company. In fact, the Apple Company is ...
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How iPhone 4 from Apple Inc Delivered Value to Its Customers through the 4Ps of Marketing - Product, Place, Price, and Promotion
The paper “How iPhone 4 from Apple Inc Delivered Value to Its Customers through the 4Ps of Marketing - Product, Place, Price, and Promotion” is a  fascinating variant of case study on marketing. This assignment requires to pick a product/service from Australia or any other country and focus on how the product or service delivers value to the customer through the 4Ps of marketing. My choice for this assignment is Apple’s iPhone-4 which is a Smartphone manufactured and distributed ...
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Ecomomics
@2010The iPhone from the Apple CompanyIntroductionApple is a multinational company based in America that deals with the design and production of consumer electronics and software. It has other well known hardware products such as iPods, computers and iPhone. The Apple Company unveiled a long awaited product of an iPhone three years ago and the product has peaked in the market enlarging the business of the company. The company has also started a new accounting method that seems to be working well ...
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Apples Macro Environment
The paper " Apple’s Macro Environment" is a good example of a case study on marketing. The iPhone 3 GS which was introduced by Apple Company in 2009 is the most powerful and the fastest iPhone from this company. Its performance is high, and it has a better battery that stays for long. Considering other features like a camera, it contains a camera that is of a high-quality megapixel. In addition, it also has a video recording that is easy to use and a voice control feature that is hands-free. ...
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Managemant
Case Study: Apple iPhoneAbstractWith the launch of iPhone in 2007, Apple bought another revolutionary and innovative product in the market, creating a strong brand value for its products. In this paper the theories and concepts related to innovations are being understood and dealt with in accordance to the launch of iPhone. Apple’s performance related to innovation is also being studied and found that the company really created an innovative product, which helped it in generating revenues and brand ...
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Article Summary
iPhones in a Foreign Market The paper summarizes the article ‘Britain turns its back on Android in favor of iOS’ posted in theTelegraph Media Group Limited by Rhiannon Williams on 7th January 2015. The article shows the expansion of the Apple’s market share in U.K. The article asserts that the market share for Apple’s Smartphone has grown rapidly in the recent years as compared to its competitor, Android (Williams 1). The article states that Apple has recorded its highest market share in Britains ...
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Pricing and Non-pricing Strategies
Pricing and Non-Pricing Strategies Pricing and Non-pricing Strategies Apple hosted an event to formally introduce to the market the new iPhone 6 on 12th September, 2014. After Apple started taking pre-orders on 14th September, 2014, over two million reserved were received in a span of 24 hours. Thus, so as to make more sales, iPhone 6 is preparing to initiate a price-cutting (David, 2014). This paper will come up with as pricing and a non pricing strategy used by apple to market its phone. Apple ...
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Apple Incorporation Company - Strategic Marketing Management
The paper "Apple Incorporation Company - Strategic Marketing Management" is a great example of a marketing case study. This is an assessment document that concentrates on analyzing the various marketing strategies that are employed in developing, introducing, growing, maturing, and declining Apple Inc.’s products. In particular, the assessment concentrates on Apple iPhone 4 products in defining the various marketing strategies in it. It begins with a brief introduction that gives general ...
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Consumer Decision-Making
The paper "Consumer Decision-Making" is a perfect example of a Marketing Term Paper. Consumer decision making looks at the process which the consumers undergo when making a purchase decision. In order to make the decision, the consumers pass through several steps which are referred to as consumer behavior. The steps are problem identification, searching for information, evaluating the alternatives and making the purchase decision. Decision making is affected by cultural and psychological factors. ...
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Write a letter to the disgruntled customer
Task: Business Document Dear It is with profound care that we write you this letter concerning your complaint of the reduced price tag of Apple iPhone 4 by $200. For the purpose of ensuring we continue serving you with our electronic products at affordable prices and quality, the company wishes to make some clarifications in response to your grievances. Concerning reduction of prices of our commodities, there are stipulated policies that are followed by the company. First, during special occasions ...
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Company and Marketing Strategy
Company and Marketing Strategy One of the most important theories that had been developed to address the modern, fast-paced market is that of customer-centered marketing strategy planning, where all strategic efforts are geared towards the firm’s customers. There are four corporate strategies that focus on how the firm addresses its market: these are market penetration, market development, diversification, and product development. For our marketing concept, we shall discuss product development ...
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Macro Environment Analysis of Apple Company
The paper "Macro Environment Analysis of Apple Company" is a great example of a marketing case study. The external factors in the Apple macro-environment show the value that the company can get on the various strategic options to be exploited by the company according to research by Forster et al (2016 pg. 23). Apple company has been realizing success in its ventures as a result of the keen scanning of the macro-environment in order to realize competitive advantage on its products such as iPhone ...
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Apple Watch - Product Line Extensions or New Product Development
The paper “Apple Watch - Product Line Extensions or New Product Development" is a dramatic example of a case study on marketing. Apple Watch is a type of smartwatch designed and manufactured by Apple Inc.  It is available in three models: Apple Watch Sport, Apple Watch, and Apple Watch Edition. All three models are either 38 millimeters or 42 millimeters thick. The 38-millimeter Watch Sport retails for $349 while the 42-millimeter version retails for $399 (Mayword, 2015). The 38-millimeter ...
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Case Study On Brand Positioning
IntroductionA brand is a name, symbol, sign, term or a design that a firm uses to differentiate its products or services from those of its rivals. On the other hand, brand positioning is the approach used by a company to find a niche for their products (Olsson and Sandru, 2006). Brand positioning has become increasingly essential to companies as they try to reach out to consumers. As competition stiffens, companies and organizations are finding it inevitable to have an extra attribute or element ...
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Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model
The paper “Consumer Behavior - Criteria That Guide Buyers When Choosing a Particular Smartphone Model" is a meaty example of a research paper on marketing. In the modern world where technology is the wheel through which economies are run, mobile phones have emerged as important gadgets. Today, mobile phones are used for both social and economic purposes: many business transactions have been made possible across vast distances through the use of mobile phones including the transfer of money. ...
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IPad 2 From Apple
Explanation and Description of iPad 2 Marketing Strategy IntroductionThe iPad is a class of tablet computers designed developed and marketed by Apple Inc. The weight and the size of the IPad is less than that of conventional laptop computers, the iPad is controlled by multitouch display just like the iPod Touch and the iPhone. IPad, first released by Apple in April 2010, controlled seventy-five percent of the tablet PC market in the same year, the iPad 2 was released in March 2011, and Apple envisions ...
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The Role of Multi-channel Retailing within the Service Industry
The paper "The Role of Multi-channel Retailing within the Service Industry" is a worthy example of a term paper on marketing. Today, businesses are widely focusing on strategies that enable organizations to woe customers. The multi-channel approach has been improved through innovations mainly through improved technology. Many production companies have made it their quest to find new and magnetic ideas that are aimed at giving additional advantages through purchasing their products. This study will ...
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Strategic Marketing Plan for Apple- iPhone4
The paper "Strategic Marketing Plan for Apple- iPhone4" is a worthy example of an assignment on marketing. This analysis has focused on the essential market objectives of Apple in its quest to increase its market scope through the incorporation of the older demographics in Australia. A situational analysis has provided the hints for new market objectives which are analyzed in detail. The current market analysis provides the fundamental goals of the new objective. The market objective determined in ...
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Prepare a consumer report
Consumer Report Product Chosen – Apple computers ,iPads.i Pods and iPhones. I) Features of these Apple products i) Apple Computers - Apple computerswhen viewed from a cost perspective is much high rated than window based system. Apple is a world class level computer as it is known for its thinness, ultra- light weight quality and sophisticated fast speed processor. Now Apple Computers are available in 11- and 13-inch models whereas the latter is known as Thirteen-inch ultra books. Additionally the ...
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Apples advertisement strategies
Apple’s Advertisement Strategies Integrative Marketing Advertising Strategy Apple’s advertising strategies have shown exemplary results as to the awareness and diversity in international customer satisfaction (Kerber, Laseter & Russell 2007). Apple works towards providing a wide range of 3rd and 4th generation gadgets and appliances, resulting in being the most modern electrical and technological company in the world. In order to reach the international market satisfaction, Apple strives to showcase ...
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