Ensuring of Customer Relationship by Business, Customer Development through the Life Cycle - Literature review Example

(Harish, 2010) This definition highlights and covers various aspects of customer relationship management.... … The paper “customer relationship Management in the Car Industry - Integrating Database by Developing a Decision Support System and Using Special Software" is a thrilling example of a research paper on marketing.... Companies with intensifying competition are laying special stress on customer relationship Management and are looking forward to including it in the management thinking process....

nbsp;Product life cycle management (PLM) in the industry means the process and policy of managing the overall lifecycle of a particular product from the period it is conceived, touching on its through design and its manufacture to its eventual service and disposal.... nbsp;Product life cycle management (PLM) in the industry means the process and policy of managing the overall lifecycle of a particular product from the period it is conceived, touching on its through design and its manufacture to its eventual service and disposal....

… The paper “Strategic Marketing Plan for Apple - Product life cycle, New Market Entry, Pioneer or Follower Strategies, Shake-Out, Mature and Declining Strategies” is a dramatic version of a case study on marketing.... nbsp; The paper “Strategic Marketing Plan for Apple - Product life cycle, New Market Entry, Pioneer or Follower Strategies, Shake-Out, Mature and Declining Strategies” is a dramatic version of a case study on marketing....

the life cycle of a customer begins from the time they purchase a certain product to the time they decide to stop purchasing it (Jain and Singh 2002).... This is called the customer life cycle.... … The paper 'customer relationship Management of ZOHO Software" is a good example of a marketing case study.... The paper 'customer relationship Management of ZOHO Software" is a good example of a marketing case study.... customer relationship management was developed for the purpose of designing strategies to attract and maintain customers....

The retail strategy should always be tied to the needs of the customer and to the general business strategies.... The retail strategy should always be tied to the needs of the customer and to the general business strategies.... The relationship created between the customer and the business should always be a long-term one to ensure that trust also lasts (Lee, 2012).... For any retail business, strategizing on all its operations is always the key thing....

An integrated customer relationship management helps to establish a better customer relationship (Fjermestad and Romano 2006).... Additionally, the three aspects are all interlinked in a cycle (Roberts-Phelps 2004).... … The paper "Coles Supermarket - Integrated customer Relation Management Strategy" is a perfect example of a marketing case study.... The paper "Coles Supermarket - Integrated customer Relation Management Strategy" is a perfect example of a marketing case study....

It proceeds to a comparison of Coles Supermarket's CRM initiatives with the ideals of customer relationship theory and models as well as other competitors in the retail market.... Condon (2012) argues that handling customer complaints through the use of a sophisticated IT system has allowed Coles to achieve a huge improvement in the past years.... … The paper “customer relationship Management Approaches Used by Coles Supermarket” is a  brilliant example of a report on marketing....

… The paper "customer relationship Management in Online Companies" is a perfect example of a management research paper.... The paper "customer relationship Management in Online Companies" is a perfect example of a management research paper.... Therefore, online web stores must maintain customer relationship since brand loyalty is the most vital resource of brand capital.... This paper, therefore, seeks to find out the customer relationship management strategies that companies use to maintain customer loyalty in online web-stores....